VP of Sales

About Reeco

Reeco Hospitality runs on relationships. The technology behind it doesn't. Hotels still manage billions of dollars in spend through disconnected systems, supplier portals, spreadsheets, emails, and manual processes that haven't fundamentally changed in decades. At Reeco, we're changing that. We're building the first AI-native Procure-to-Pay platform for hospitality, helping hotel operators control what they spend, how they comply, and what it costs—from order to invoice to payment—in one platform. Today, leading hospitality groups across Hilton, Marriott, Hyatt, and IHG properties use Reeco to gain visibility, automate manual work, and protect profitability before cost leakage reaches the P&L. Most procurement tools report on waste. Reeco stops it. But what makes Reeco different isn't just the product. We're an AI-native company. We don't just build AI into our software. We run our business on it. From internal AI agents and automated workflows to real-time analytics and decision-making, we operate using the same principles we're bringing to hospitality. Our vision is simple: Reconnect the industry.

Why Reeco

This is not a company where you'll inherit a machine. This is a company where you'll help build one. Our values are HEARTT: Humility. Excellence. Ambition. Respect. Transparency. Trust. We move fast. We challenge assumptions. We care deeply about our customers. And we believe the best people want ownership, impact, and the opportunity to build something meaningful.

About The Role

We're looking for an exceptional VP of Sales to lead the next chapter of Reeco's growth. This is not a traditional software sales leadership role. We're looking for a builder. Someone who can develop deep relationships with hospitality leaders while building a modern, AI-driven revenue organization. Someone who understands that the future of sales is not simply hiring more reps. It's leveraging technology, automation, data, and AI to create a smarter way to sell. You'll work directly with the founders and leadership team to define go-to-market strategy, scale revenue, develop talent, strengthen our brand in the hospitality industry, and establish Reeco as the category leader in AI-powered hospitality operations.

What You'll Do

• Drive Revenue Growth
  • Own and exceed company revenue targets
  • Develop and execute Reeco's sales strategy
  • Scale new customer acquisition across management companies, ownership groups, and hotel operators
  • Expand strategic enterprise accounts
  • Build a predictable and scalable revenue engine
  • Improve forecasting accuracy and pipeline management
• Build and Lead a High-Performing Team
  • Recruit, develop, and inspire top sales talent
  • Create a culture of accountability, excellence, and continuous improvement
  • Coach team members through complex sales cycles
  • Create repeatable sales processes and methodologies
  • Develop future sales leaders within the organization
• Become a Trusted Advisor to the Industry
  • Build executive relationships across hospitality organizations
  • Engage directly with owners, operators, CFOs, procurement leaders, and executive teams
  • Represent Reeco at industry conferences, customer events, webinars, and strategic meetings
  • Help shape how the hospitality industry thinks about procurement, AP automation, inventory, and AI
• Build an AI-Native Revenue Organization
  • Use AI to improve prospecting, account planning, forecasting, coaching, and productivity
  • Build dashboards, reporting, and workflows independently when needed
  • Leverage modern AI tools to move faster and make better decisions
  • Identify opportunities to automate manual work
  • Help define what an AI-native sales organization should look like
• Partner with Leadership
  • Work closely with the founders on company strategy
  • Provide market feedback to Product and Engineering
  • Influence pricing, packaging, positioning, and partnerships
  • Help shape the long-term vision of the company

Requirements

• Required Experience:
  • 10+ years of successful B2B SaaS sales experience
  • 5+ years leading high-performing sales teams
  • Proven history of exceeding revenue targets
  • Experience managing complex enterprise sales cycles
  • Strong executive presence and communication skills
  • Exceptional relationship-building capabilities
  • Strong analytical and strategic thinking skills
  • Experience operating in fast-growing startup environments
• Strongly Preferred:
  • Hospitality technology experience
  • Hotel operations experience
  • Hotel management company experience
  • Procurement, finance, AP automation, payments, ERP, or operational software experience
  • Existing relationships within the hospitality industry
  • Experience selling to multi-property organizations
  • AI-Native Mindset