VP of Sales

About the role

We're hiring Nectar's first VP of Sales, the founding leader of our sales function. This role will build the sales organization from the ground up alongside our founders, define how Nectar sells, and hire the team that will scale it.

What You'll Do

• Own and build Nectar's sales function from scratch, including strategy, process, tooling, and team structure.
• Personally source, run, and close deals with mid-market and enterprise brands in Nectar's early days, while building the systems to scale beyond founder-led sales.
• Partner directly with the CEO and leaders to define ideal customer profile, pricing and packaging, and go-to-market strategy.
• Design and implement repeatable sales processes: pipeline management, forecasting, deal reviews, and CRM hygiene.
• Recruit, hire, and develop Nectar's sales hires as the team scales post-Series A.
• Build and manage the sales pipeline, ensuring accurate forecasting and reporting to the executive team and board.
• Work cross-functionally with Marketing, Product, and Customer Success to align on messaging, feedback loops, and customer expansion.
• Represent Nectar externally with senior marketing and brand stakeholders, becoming a trusted advisor to prospective customers.
• Set the early culture and standards of the sales org; the playbook this person builds becomes the foundation for the team.

What You'll Bring

• 7+ years in B2B SaaS sales, with a track record of quota-carrying success and at least 2+ years in a sales leadership role (VP, Director, or Head of Sales).
• Experience selling into marketing, brand, or e-commerce organizations; familiarity with martech, social, or CRM tooling is a strong plus.
• Direct experience as an early or founding sales hire at a Series A or Series B startup; you understand what it takes to build a function with no existing playbook.
• Proven ability to both sell personally and build/manage a team.
• Comfort operating with ambiguity and evolving priorities in a fast-moving, resource-constrained environment.
• Strong command of sales fundamentals: pipeline discipline, forecasting accuracy, and CRM/data hygiene (e.g., Salesforce).
• Excellent communication and executive presence; ability to influence founders, board members, and enterprise buyers alike.

Based in, or willing to relocate to, the San Francisco Bay Area.

Nice to Have

• Experience selling AI or agentic software products.
• Existing relationships with brand, marketing, or e-commerce leaders at consumer companies.
• A network of proven sales talent you could bring in as Nectar's early sales hires.