VP of Sales - ASI

About the role

ASI is seeking an experienced Sales Director to lead, coach, and develop a team of new-business sales professionals serving the community-banking market. This is a true management opportunity for someone who has personally succeeded as a hunter and understands what it takes to create opportunities, build credibility, navigate long sales cycles, and close complex software deals.

Responsibilities

• Manage, motivate, and develop a team of SaaS sales professionals focused primarily on acquiring new community-bank customers.
• Establish a high-energy, accountable SaaS sales culture built around disciplined prospecting and consistent pipeline creation.
• Coach representatives through live deals, discovery calls, presentations, objections, negotiations, and closing strategies.
• Conduct regular one-on-one coaching sessions, pipeline reviews, call reviews, and deal-strategy meetings.
• Identify individual development needs and create practical coaching plans that improve performance.
• Train the team on outbound prospecting, consultative selling, executive discovery, competitive positioning, and relationship-based selling.
• Help sales representatives become more confident and effective when engaging bank CEOs, presidents, COOs, CIOs, and board members.
• Set clear performance expectations and address performance issues promptly, directly, and fairly.
• Build executive-level relationships with prospective community-bank customers.
• Help the team develop territory plans, target-account strategies, and personalized outreach campaigns.
• Step into complex or stalled opportunities to identify obstacles and establish a clear path forward.
• Develop and maintain strong relationships with consultants and trusted advisors serving community banks.
• Create a consistent approach to identifying, developing, and managing referral relationships.
• Track consultant- and partner-sourced opportunities with the same discipline applied to direct sales.
• Represent ASI at community-banking conferences, association events, consultant meetings, and regional industry gatherings.

Requirements

• Demonstrated success as a new-business SaaS hunter selling within banking technology, fintech, core banking, or financial software.
• Previous experience managing, coaching, or training a team of hunters.
• A proven ability to improve prospecting, pipeline creation, sales discipline, and closing performance.
• Experience selling Finance Software in complex, high-value solutions with long and non-linear sales cycles.
• Strong knowledge of the community-banking ecosystem and how community banks evaluate technology partners.
• Established relationships with community-bank executives, consultants, banking associations, referral partners, or industry influencers.
• Experience developing consultant and referral channels that generate qualified opportunities.
• Ability to coach through real deals - not simply manage activity metrics and forecasts.
• Executive presence and the ability to build trust with bank CEOs, presidents, COOs, CIOs, and board members.
• Strong command of discovery, qualification, negotiation, and consultative selling.
• Experience using Salesforce or a comparable CRM to manage pipeline activity and forecast performance.
• Willingness to travel approximately 20–25% for customer meetings, team activities, conferences, and industry events.
• Residence in the Midwest or Southeast United States.

Qualifications

• Education: Bachelor's degree preferred, but not required.
• Experience: Minimum 8 years of experience in sales or sales leadership roles.
• Technical Knowledge: Familiarity with banking technology and core banking systems is beneficial.

Skills

• Outbound prospecting skills.
• Consultative selling techniques.
• Executive-level communication and presentation skills.
• Ability to manage and mentor a team.
• Strong organizational and time management skills.
• Knowledge of banking regulations and compliance requirements.

Benefits

Competitive base salary with performance-driven incentive compensation, Unlimted PTO, Standard company holidays, Comprehensive health benefits, 401(k) program, Remote-first work environment, Approximately 20–25% travel, Opportunity to lead and develop a team in a growing, relationship-driven market, Support from an established community-banking technology company with more than 40 years of experience, Opportunity to strengthen community banks and the communities they serve, Compensation range: $130K to $150K USD Annual Base Salary, Uncapped commission, Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Pay

$130K to $150K USD Annual Base Salary

Schedule

Remote-first work environment with approximately 20–25% travel

Company Information

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.