VP Of Retail Strategy

Responsibilities

• Develop and deepen executive-level relationships with key retail partners to drive sustainable growth and strategic alignment.
• Lead account planning, joint business planning, and commercial negotiations across retail channels.
• Identify opportunities to expand distribution, improve assortment productivity, and increase shelf velocity.
• Serve as a senior partner to merchants, buyers, and retail stakeholders, aligning brand priorities with account objectives.
• Develop and execute a comprehensive retail growth strategy across existing and emerging accounts.
• Translate consumer insights, digital trends, and brand storytelling into effective in-store merchandising and activation plans.
• Establish performance targets for revenue, profitability, distribution, sell-through, and on-shelf availability.
• Use retail data and market intelligence to identify growth opportunities, address performance gaps, and optimize investment decisions.
• Partner closely with supply chain, operations, finance, and demand planning teams to improve fulfillment performance and inventory availability.
• Monitor key supply chain and retail execution metrics, including in-stock rates, fill rates, forecast accuracy, and inventory turns.
• Proactively resolve operational risks that could affect customer experience, launch timing, or retail partner performance.
• Lead cross-functional planning for seasonal launches, promotional events, and retail expansion initiatives.
• Build, mentor, and lead a high-performing retail strategy and account management organization.
• Foster strong collaboration across sales, marketing, creative, operations, finance, and product teams.
• Create clear operating rhythms, reporting frameworks, and accountability structures for commercial performance.
• Bring structure and prioritization to a fast-paced, highly collaborative environment.

Qualifications

• Significant leadership experience in retail strategy, sales, account management, or commercial operations within beauty, consumer products, or a related category.
• Demonstrated success growing major retail partnerships and improving commercial performance across omnichannel accounts.
• Strong command of retail analytics, including sell-through, assortment productivity, promotional effectiveness, and inventory performance.
• Experience partnering with supply chain and operations teams to improve fulfillment, forecasting, and on-shelf availability.
• Exceptional communication, negotiation, and relationship-building skills with executive-level stakeholders.
• Ability to balance creative brand vision with rigorous operational and financial decision-making.
• Proven people leadership experience, with a collaborative and results-oriented management style.