VP of Product Management and Marketing

About the role

At Potter, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships. Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications.

As Vice President, Product Management & Marketing for Potter’s Fire Suppression business, you will report directly to the Business Unit President and lead the product management and marketing organizations across a growing global portfolio of life-safety products. This is broader than a traditional product or marketing position. You will help shape business strategy, lead portfolio and growth decisions, drive new-product commercialization, and influence pricing, profitability and market expansion. The role is designed for a professional with the capability and aspiration to grow into broader general-management and business-unit leadership responsibilities.

Responsibilities

• Lead the Product Management and Marketing Communications functions for the Fire Suppression business unit, ensuring alignment with strategic growth objectives.
• Lead the annual strategic planning process in partnership with the President and leadership team, translating business objectives into actionable growth, product, and market development strategies.
• Develop and execute long-term business, portfolio, and marketing strategies that drive revenue growth, profitability, market share expansion, and customer engagement.
• Lead portfolio strategy, including product roadmap development, lifecycle management, pricing, positioning, investment prioritization, and commercialization activities.
• Drive new product development and go-to-market execution to ensure successful product launches, adoption, and long-term market success.
• Lead strategic growth initiatives focused on corrosion solutions, mission-critical applications, OEM growth, international expansion, and adjacent market opportunities.
• Oversee Marketing Communications strategy, including branding, digital marketing, channel marketing, customer engagement, demand generation, and market positioning.
• Establish pricing, profitability, and portfolio performance strategies that optimize growth, margin performance, and customer value.
• Utilize market intelligence, customer insights, competitive analysis, and business data to guide strategic decisions and investment priorities.
• Partner with Sales, Engineering, Operations, Finance, and Customer Experience teams to align commercial strategy, product development, and operational execution.
• Establish and monitor key performance indicators related to portfolio performance, commercialization effectiveness, profitability, market penetration, and business growth.
• Build, develop, and lead high-performing Product Management and Marketing teams while fostering a culture of accountability, innovation, and customer focus.
• Serve as a strategic advisor to the President and leadership team on business performance, growth opportunities, portfolio investments, and competitive positioning.
• Support long-range planning, organizational development, and future growth initiatives across the Fire Suppression business.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, or related field required
• 7+ years of progressive leadership experience in Product Management, Marketing, Business Leadership, or related commercial functions.
• Proven track record of leading strategic growth initiatives, business planning efforts, and successful product commercialization programs.
• Experience leading cross-functional organizations in a manufacturing, industrial, or technical product environment.
• Demonstrated ability to lead through organizational growth and change.
• Strong executive leadership capability with potential for future enterprise leadership responsibilities.
• Experience working closely with executive leadership teams on strategic business planning and execution.

Qualifications

• Master’s degree in business administration.

Skills

• Executive-level leadership capability with strong strategic and operational business acumen.
• Demonstrated ability to lead complex organizations and influence cross-functional teams at all levels of the business.
• Strong understanding of Product Management, Marketing Communications, commercialization, and go-to-market strategy.
• Proven ability to drive business growth, market expansion, and product adoption.
• Strong financial and analytical capabilities with experience managing budgets, forecasts, and business performance metrics.
• Excellent communication, executive presence, and leadership influence skills.
• Ability to balance strategic thinking with operational execution.
• Demonstrated success leading organizational change and building high-performing teams.
• Strong customer and market orientation with ability to identify emerging opportunities and competitive threats.

Benefits

• Employee Ownership Program – At Potter, you have the opportunity to share in the value you help create. When our business succeeds, our people share in that success.
• Competitive health, dental, and vision plans
• 401(k) with company match
• Generous paid time off and holidays
• Continuous learning and development opportunities
• Financial Wellness programs including complimentary Certified Financial Planner sessions
• Recognition programs that celebrate individual and team wins
• A mission-driven team that supports life-saving outcomes, every day

This position is based at our St. Louis headquarters, and relocation assistance is available. This position may require travel up to 25% based on business needs.