VP of Marketing

About the role

A highly regarded and growing organization is seeking a VP of Marketing to provide strategic leadership across its marketing function and drive brand growth, customer engagement, and marketing performance.

Responsibilities

• Lead and develop the overall marketing strategy and team
• Oversee brand strategy, digital marketing, and integrated marketing initiatives
• Drive customer engagement, demand generation, and brand growth
• Establish marketing goals, KPIs, and performance metrics
• Lead cross-functional marketing programs and initiatives
• Oversee marketing operations, processes, and resource planning
• Partner with senior leadership and business teams to align marketing strategies with organizational goals
• Identify opportunities to improve marketing effectiveness and efficiency

Qualifications

• Bachelor’s degree in Marketing or related field; advanced degree preferred
• 15+ years of progressive marketing experience, including senior leadership
• Proven experience developing and executing integrated marketing strategies
• Strong experience across digital, brand, communications, and customer-focused marketing
• Demonstrated success leading and developing high-performing teams
• Strong analytical, strategic, and project management skills
• Excellent communication and presentation abilities
• Experience in retail or manufacturing preferred
• Experience working across B2B and B2C environments preferred
• Ability to lead through change and manage multiple priorities

Schedule

Onsite 3 days per week in the West Chester, PA area