VP of Marketing, Americas

About Huda Beauty

At Huda Beauty, our vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves. Launched by award‑winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest‑growing beauty brands. The company is fueled by purpose rather than profit, allowing it to create products, content, and a community unlike any other. Core to the brand is a focus on business excellence and an unwavering passion for kindness.

Summary

The Vice President of Marketing is responsible for growing market share and brand awareness across the United States. This leader will head a multi‑functional marketing team—including PR/influencer marketing, visual merchandising, and paid media—to achieve these goals. The role requires building collaborative partnerships with internal and external partners, including the Huda Beauty HQ Marketing Team in Dubai, ensuring alignment between regional and global brand strategy.

Responsibilities

• Strategy: Devise the U.S. marketing strategy based on the global strategy and create concrete action plans across all marketing functions (distribution, product launch support, pricing, etc.).
• Team Management: Provide guidance and follow‑up for all marketing functions (product & trade marketing, PR/influencer marketing, visual merchandising, artistry/education).
• PR & Influencers: Drive U.S. strategy to maximize brand visibility through PR and influencer marketing, track ROI, and adjust tactics to a rapidly changing landscape.
• Education: Guide the education team to deliver meaningful product education to brand beauty advisors and retail partner education teams.
• Media: Elaborate and execute media plans for key launches and bestseller products.
• Forecasting: Optimize newness forecasting using retail performance, past product performance, market data, competitor ranking, and consumer insights.
• Visual Merchandising: Lead the visual merchandising team in developing and implementing local initiatives such as counter designs, launch updates, retailer animations, window displays, and display units.
• Trade: Understand trade customers’ requirements, work with the commercial team to secure exclusives and promotional offers, and drive sales during key trading periods.
• Analysis: Continuously track and analyze ROI on local initiatives and launches, using insights to inform business‑growing decisions.
• Collaboration: Work closely with the Global Marketing team in Dubai, providing local product, consumer, and competitive insights to support global product and campaign development.
• Ensure consistency of brand standards across all marketing platforms.
• Manage all launches and activities within budget while targeting measurable ROI.

Requirements

• 12+ years of beauty marketing experience; U.S. market and makeup experience is a must, with additional international market exposure a plus.
• Proven success in building brands and driving market‑share growth.
• Demonstrated ability to build brand awareness and love through organic beauty influencer marketing and impactful media plans.
• Entrepreneurial, kind, charismatic, team‑oriented, passionate, and driven personality with excellent communication and presentation skills and strong commercial acumen.
• Ability to roll up sleeves and thrive in a high‑speed environment.
• Resourceful, generous with dedication, passion, and energy.
• Self‑starter with a positive spirit, strong influencing and negotiation abilities.
• Capacity to multitask, work at pace, and navigate ambiguity and uncertainty.
• Extremely high degree of attention to detail and organization.

Benefits

• Monthly “Self Love Days” – at company discretion.
• Premium medical, dental, and vision coverage for employee plus dependents.
• Monthly coaching sessions with an in‑house Success Coach.
• Employee discounts on all Huda Beauty products.
• Quarterly product gifting.

Pay

The pay range for this role is $170,000 – $240,000, with individual compensation commensurate with the candidate’s relevant work experience, skills, qualifications, and location.