VP of Growth Marketing, Residential Services Platform

Overview

The role involves building the marketing engine for a confidential PE-backed residential services platform in Dallas-Fort Worth. The position requires scaling local service brands, turning marketing into an operating system, and shaping the platform's marketing strategy.

About the Role

This is a builder role for someone who wants to sit close to the business, inspect data, pressure-test agencies, partner with operators, and grow a platform without stripping local brand equity.

Responsibilities

• Build a multi-brand marketing strategy across local markets
• Own qualified leads, booked appointments, CAC, CPL, and ROI
• Improve paid search, paid social, SEO, local SEO, and email
• Strengthen reviews, reputation, referrals, landing pages, and conversion
• Create one marketing scorecard across brands and markets
• Build executive reporting that shows what is working and why
• Audit agency, vendor, martech, CRM, and attribution performance
• Improve call tracking, campaign measurement, and CRM hygiene
• Build the marketing playbook for acquisitions and new markets
• Partner with sales, operations, finance, customer experience, and branch leaders
• Build and lead the marketing team over time
• Clear baseline by brand, branch, market, and channel
• Weekly marketing operating cadence with reliable dashboards
• Better visibility into spend, leads, appointments, CAC, CPL, and ROI
• Stronger paid media efficiency and local SEO performance
• Better review generation and reputation management
• Higer landing-page and appointment conversion
• Clear agency and vendor accountability
• First version of the acquisition integration marketing playbook
• Smarter growth decisions by market, branch capacity, and seasonality

Requirements

• 10+ years of progressive marketing experience
• Senior marketing leadership experience
• Proven B2C or local services lead-generation experience
• Experience in PE-backed, multi-site, franchise, founder-led, or acquisition-heavy environments preferred
• Deep performance marketing and marketing operations fluency
• Strong understanding of Google, Meta, Bing, SEO, PPC, and local SEO
• Fluency with analytics, CRM, martech, call tracking, attribution, and reporting
• Experience managing meaningful marketing budgets
• Strong agency and vendor management discipline
• Ability to build a team and personally inspect the work
• Clear executive communication and cross-functional operating rhythm
• DFW location or strong willingness to be based in or near DFW

Qualifications

• Fluent in CAC, CPL, appointment conversion, attribution, call tracking, local SEO, and sales-to-operations handoff

Skills

• Performance marketing
• Marketing operations
• Analytics
• CRM
• Martech
• Call tracking
• Attribution
• Reporting
• Agency and vendor management

Benefits

Final compensation will reflect experience, scope fit, and demonstrated ability to build a scalable multi-brand marketing engine. Benefits details will be shared during the interview process.

Pay

Expected base salary range: $180,000-$225,000, with annual performance bonus opportunity and potential long-term incentive/equity participation tied to platform growth and value creation.

Schedule

Not specified.

Application Instructions

Apply today to build the marketing engine for a confidential residential services platform while the playbook is still yours to shape.