VP of Financial Planning & Analysis (Hybrid) - CPG Required

About the role

Black Rifle Coffee Company is hiring a VP of Financial Planning & Analysis to lead planning, forecasting, and commercial, supply chain, and marketing finance. This is the senior-most FP&A seat in a publicly traded, coffee-led omnichannel CPG business selling through wholesale retail, DTC e-commerce, Amazon, and company-operated Outposts. The role owns the full planning architecture — long-range plan, annual operating plan, interim forecasts, and consolidated cash flow — is the analytical engine behind capital allocation, trade investment, marketing spend, and M&A, and authors the monthly Board financial package.

Responsibilities

• Planning, Forecasting & Cash Flow
  • Own the Long-Range Plan and Annual Operating Plan across every channel, customer, and function — modeling, scenario construction, and sensitivity analysis supporting strategic direction and capital allocation.
  • Own the monthly and quarterly reforecast cycle with disciplined risks-and-opportunities tracking and a clean walk from prior forecast to current view; establish forecast accuracy as a measured discipline.
  • Partner with Sales, Marketing, and Supply Chain on the demand forecast (IBP / S&OP) and convert unit plans into financial plans.
  • Own the consolidated rolling cash flow forecast with weekly liquidity visibility; model working capital end to end — green coffee commitments, inventory, receivables, deductions, payables — and drive cash conversion improvement against quantified targets.
  • Model capital structure scenarios, covenant headroom, and downside liquidity; own the capex plan and post-spend return validation.
• Trade Promotion Optimization, Pricing & Channel Finance
  • Plan and govern the trade budget with an ROI mindset: pre-event modeling, post-event measurement, and event-level profitability by customer; serve as business owner and super user of trade promotion management.
  • Optimize the promotion calendar — depth, frequency, mechanic, cadence — against incremental profit rather than volume; oversee deduction management, accrual adequacy, dispute recovery, and clean gross-to-net tie-out.
  • Own Price/Volume/Mix decomposition and lead pricing analysis including elasticity, channel price parity, and margin recovery.
  • Own wholesale P&L analytics — customer profitability, cost to serve, trade rate, fill rate economics — and DTC financial management across the owned site and Amazon: subscription economics, cohort retention and churn, CAC and LTV, contribution margin by SKU, FBA and referral fees, Buy Box, ACoS, and 1P versus 3P mix.
  • Lead new item financials and post-launch review.
• Standard Cost, Margin & Supply Chain Finance
  • Direct the standard cost system: annual cost roll across green coffee, packaging, labor, and overhead absorption, with clear ownership of assumptions.
  • Drive productivity savings across the supply chain.
  • Own variance analysis — purchase price, usage and yield, labor, absorption — and translate it into operating direction rather than accounting commentary, and own the gross margin bridge at enterprise, channel, and customer level: rate, mix, cost, trade.
  • Support procurement, co-manufacturing, and network strategy, including make-versus-buy; partner with the Controller on inventory valuation and reserves.
• Marketing Efficiency & Spend Governance
  • Partner with Marketing head to plan and monitor the marketing budget with transparent ROI reporting by channel and campaign.
  • Separate brand investment from performance spends, hold each to the correct measurement standard, and reallocate based on measured return.
• Syndicated Data, Board & Investor Reporting
  • Translate NielsenIQ, Scintilla, retailer and marketplace portal data into performance insight — velocity, TDP and ACV distribution, share, base versus promoted volume, competitive movement — and use it to pressure-test demand planning assumptions.
  • Author the monthly Board financial package: results versus plan and forecast, revenue and EBITDA bridges, channel and customer performance, cash and liquidity, forward outlook.
  • Support the quarterly earnings cycle with IR and Accounting — guidance modeling, variance narratives, KPI definitions, analyst model reconciliation. Executive materials are causal and quantified: claim, cause, implication.
• M&A, New Business & Strategic Analysis
  • Lead financial evaluation of M&A and strategic transactions — valuation, DCF and WACC, accretion/dilution, synergy quantification, diligence — and support integration planning and post-close tracking against underwriting.
  • Build the business case for new channels, customers, categories, formats, and partnerships with disciplined go/no-go economics, stage gates, and consistent return criteria (NPV, IRR, payback).
• Team Leadership & AI-Enabled Finance
  • Lead, develop, and retain a team of five spanning commercial and trade finance, supply chain and cost finance, DTC finance, and corporate planning and reporting.
  • Drive automation to shift the team from reporting production to decision support, and convert AI leverage into measured capacity.
  • Own the AI operating model for finance. BRCC runs on Claude as its enterprise AI platform. This role uses it directly and makes the team fluent in it — it does not delegate AI adoption to IT or wait for a center of excellence.
  • Apply Claude across the analytical workflow — model construction and audit, variance and PVM decomposition, contract review, syndicated data synthesis, Board material drafting, reconciliation of large disparate data sets — and build reusable prompts and standard analytical patterns.
  • Set the control standard for AI use in finance — what may be uploaded, what requires human verification, how AI-assisted work is documented. No AI-generated figure reaches an external audience without a human tie-out.

Qualifications

• Bachelor’s degree in Finance, Accounting, or Economics; MBA and/or CPA preferred.
• Expert-level financial modeling in Excel; working experience with ERP (NetSuite).
• Minimum of 15+ years of experience in progressive finance, spanning public and private company environments and both large-scale and small or high-growth organizations.
• Consumer packaged goods experience is required. Food and beverage strongly preferred.
• Demonstrated leadership of an FP&A function with direct people-management responsibility.
• High proficiency — personally, not through oversight — in each of the following: trade promotion optimization and TPM systems, including deduction management; standard cost and manufacturing variance analysis; marketing efficiency and media ROI; wholesale and DTC economics across owned e-commerce and Amazon; PVM and net revenue management; NielsenIQ, Scintilla, and syndicated data; cash flow forecasting; Board materials; and M&A evaluation.
• Demonstrated, hands-on use of AI in a finance function — not conceptual interest. Candidates must be able to describe specific work they have produced with an AI assistant, what it accelerated, and where they caught it being wrong. Experience with a comparable platform is acceptable; unwillingness to work this way is not.
• Judgment on where AI is appropriate and where it is not — data handling, materiality, and verification required before AI-assisted output supports a Board, audit, or public disclosure.
• Ability to operate with incomplete information, form a view, and defend it to the CEO, CFO, and Board.
• Public company experience supporting SEC reporting, guidance, and internal controls.
• Multi-channel experience — FDM/retail, club, DTC, marketplace, foodservice — in a commodity-exposed business where input cost volatility drives margin planning.
• Direct experience with Claude in a business setting — Claude for Excel, document and contract review, or agentic workflows — and a track record of deploying AI across a team and measuring the productivity result.
• BI proficiency (Power BI, Tableau) and comfort in the underlying data; prior experience integrating an acquisition or standing up finance in an acquired business.

Position Type / Expected Hours of Work / Physical Requirements

• This is a full-time position and may require long hours and may require weekend and nights work per events.
• Travel Requirements: 30-40%
• While performing the duties of this job, the employee is regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard; reach, stoop, kneel to install computer equipment.
• Specific vision abilities required by this job include close vision requirements due to computer work.
• Light to moderate lifting is required.
• Ability to uphold the stress of traveling.
• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.
• Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
• Ability to work in a confined area.
• Ability to sit at a computer terminal for an extended period.