VP of Customer Marketing

Remote – US based candidates only, no visa sponsorship available

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own and develop the customer advocacy strategy to create impactful customer stories and testimonials
• Build a scalable engine for customer storytelling supporting marketing initiatives
• Collaborate with marketing teams to convert customer proof into compelling narratives
• Create and implement programs to nurture and activate customer advocates across various segments
• Lead strategies for customer community engagement in both digital and in-person environments
• Design programs that enhance customer connection and thought leadership
• Manage lifecycle marketing to align customer journeys with business strategies

Qualifications

• 12-15+ years in B2B SaaS or enterprise tech marketing, focused on customer marketing and lifecycle management
• Proven track record in developing successful customer advocacy and reference programs
• Strong experience in lifecycle marketing across all customer engagement stages
• Expertise in building and scaling both digital and in-person customer communities
• Solid knowledge of customer listening tools like NPS and engagement metrics
• Skilled in cross-functional collaboration with multiple business units
• Demonstrated leadership in complex, matrixed organizational structures

Benefits

• Opportunity to lead and shape a critical marketing function
• Collaboration with cross-functional teams including Product and Sales
• Ability to influence and drive strategic marketing initiatives
• Access to resources necessary for community and advocacy program development
• Opportunity to work within an innovative and growth-focused environment

Pay

$170,000 – $280,000 annually