VP of Brand

About the role

Alpha Lion is a nine-figure performance nutrition company with a proven direct-to-consumer engine, national retail presence, and a loyal customer base. We are seeking a VP of Brand to shape Alpha Lion's future and build the necessary team and capabilities.

What You’ll Own

• Lead the brand work upstream in the GTM process, turning consumer insight, product truth, and competitive context into a clear target customer, differentiated product positioning, compelling value proposition, messaging hierarchy and launch narrative.
• Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story.
• Build Alpha Lion’s community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation.
• Set and evolve Alpha Lion’s overall brand strategy, voice, identity and standards, ensuring the brand remains clear, distinctive and consistent.
• Build and lead a world-class Brand organization across creative, Organic Social, content, community, partnerships and activations, developing the people, partners and ways of working required to consistently produce exceptional, distinctive and memorable work.
• Own the annual brand plan, marketing calendar, awareness budget and campaign priorities.

Who You Are

• A commercially minded brand builder with exceptional creative judgment.
• The ability to see the big opportunity, turn it into a clear strategy, and mobilize teams to execute at a high level.
• Comfort operating in a fast-moving, founder-led environment where ownership, candor, and resourcefulness matter.

Why Join Alpha Lion?

You will join a company with real scale, momentum, and ambition, but with its greatest brand-building opportunity still ahead. Few roles offer this combination of an established commercial platform, direct access to the founders, and genuine ownership of the brand, team, and work that will shape the next stage of growth.