VP, Media (Programmatic)

About the role

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us at razorfish.com.

Responsibilities

• Own and evolve programmatic strategy across a portfolio of client accounts, translating enterprise business objectives into sophisticated biddable media approaches, investment frameworks, operating models, and measurement plans
• Provide executive oversight for the planning, execution, management, and optimization of complex biddable media programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
• Establish standards for campaign readiness and operational excellence, ensuring teams deliver against creative asset timelines, insertion orders, campaign artifacts, partner requirements, governance processes, and all relevant launch documentation
• Serve as the senior-most programmatic partner for clients, shaping strategic direction and communicating performance drivers, innovation opportunities, upcoming activations, and first-to-market tactics with executive presence and authority
• Lead executive-level performance narratives and strategic recommendations, connecting marketplace shifts, audience intelligence, optimization strategy, investment decisions, and business outcomes for senior clients and internal leadership
• Lead, coach, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, building leadership bench strength while ensuring strong campaign performance, operational consistency, and continued professional growth
• Champion cross-functional alignment with strategy, planning, analytics, creative, account, investment, and technology leaders to deliver integrated programmatic solutions that advance client growth and agency priorities
• Shape agency POVs and commercialization opportunities across direct programmatic partnerships, private marketplaces, preferred deals, supply strategy, DSP-led buying, and emerging technology to advance client goals and agency best practices

Qualifications

• The ideal candidate will bring deep programmatic media expertise, executive leadership presence, strong commercial judgment, and a proven ability to lead teams, client relationships, operational standards, and complex campaign portfolios at scale
• 12+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio,