VP, Marketing & Sales Enablement - Programs

Job Summary

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Arrowhead Programs, the underwriting division of Arrowhead Intermediaries, is seeking an experienced Vice President of Marketing & Sales Enablement.

About the Role

This leader will architect and execute a comprehensive marketing and sales enablement strategy that directly supports divisional business objectives, drives measurable growth, and elevates customer experience. The VP will be accountable for developing and managing the division’s marketing budget, ensuring disciplined financial adherence, and delivering transparent reporting on priorities, impact, and ultimately ROI.

Responsibilities

• Design and implement an integrated marketing and sales enablement strategy that aligns with divisional and enterprise goals, driving stakeholder engagement, organic growth, and retention.
• Champion the launch and ongoing evolution of the divisional brand, ensuring all initiatives are strategically resourced and executed for maximum impact.
• Lead the development and execution of go-to-market plans, product launches, customer events, and content marketing that amplify brand presence and support revenue objectives.
• Serve as the primary architect of divisional marketing priorities, translating business needs into actionable plans and measurable outcomes.
• Develop, manage, and optimize the divisional marketing budget, ensuring resources are allocated to high-impact initiatives and financial targets are consistently met.
• Define, track, and report on key performance indicators (KPIs), sales enablement effectiveness, and marketing ROI, leveraging data-driven insights to inform strategy and demonstrate business value.
• Implement systems for continuous improvement, ensuring all marketing investments deliver quantifiable results and support divisional growth.
• Lead the creation and deployment of sales enablement programs, tools, and resources that empower field teams, strengthen digital platforms and drive revenue growth.
• Foster collaboration with divisional leaders, central marketing, and shared service teams to ensure alignment, share best practices, and maximize the impact of marketing efforts.
• Facilitate regular business reviews and marketing meetings to communicate priorities, progress, and impact to stakeholders.

Requirements

• Minimum of 10 years’ experience in a marketing leadership role.
• Specialty insurance industry experience is required.
• Proven experience launching and scaling divisional brands, leading content and field marketing initiatives, and managing cross-functional teams.
• Strong presentation skills, with a passion for outstanding content and measurable performance.
• Experience developing Go-to-Market strategies for high-growth businesses.
• Demonstrated ability to manage budgets, measure performance, and drive ROI.
• Hands-on leadership style, willing to dive into details and work collaboratively to achieve goals.

Qualifications

• Strategic thinker with a passion for financial stewardship and measurable impact.
• Ability to build high-performing and scalable integrated marketing programs.
• Excellent communication and collaboration skills.
• Experience working in a fast-paced, dynamic environment.

Benefits

Competitive salary and benefits package. Pay Range $145,000 - $185,000 Annual. Teammate Benefits & Total Well-Being includes: Health Benefits, Financial Benefits, Mental Health & Wellness, Paid Time Off, Holidays, and more. The Power To Be Yourself: An Equal Opportunity Employer committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself.”