VP, Marketing (P&C Insurance)

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: description (About the role) - we can put under About the role. Responsibilities: there is a list of accountabilities (Brand Strategy & Positioning, Distribution & Channel Marketing, Digital Presence & Content, Market Intelligence & Product Storytelling, Events & Conference Strategy, Team & Budget Leadership). Those are responsibilities. Requirements: there is a "Requirements" section with bullet list. Also there are qualifications? The posting includes "Requirements" and also some qualifications like Bachelor's degree etc. Could treat those as Qualifications. Skills: maybe include skills like CRM, MarTech, communication, design sensibility, etc. Benefits: there is a Benefits section with list. Pay: not specified (no salary). So we should NOT include Pay section because no specific content. Schedule: mentions fully remote within US, some travel required. That's schedule info (remote, travel). Could include Schedule section. However we need to avoid placeholder like "not specified". The schedule is described: "The position is fully remote within the United States, with some travel required for meetings, training, conferences, and day-to-day collaboration." That's specific. So include Schedule. We must not repeat job title as heading. No Job ID. Remove boilerplate like "This position is listed on behalf of a partner company..." etc. Also remove "How Jobgether Works", "Why Apply Through Jobgether?", data privacy notice, etc. Also remove application instructions. We need to preserve all substantive information. So we need to include the description paragraphs about the role, responsibilities list, requirements list, qualifications (maybe combine with requirements?), skills list, benefits list, schedule paragraph. We need to decide sections: About the role (intro paragraph). Responsibilities (list of accountabilities). Requirements (maybe the bullet list under "Requirements"). Qualifications (maybe the bullet list under "Requirements" includes education, etc. Could split: Requirements = experience, etc; Qualifications = education, etc. But we can also combine. The instruction: prefer few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements & Qualifications (maybe as one), Skills, Benefits, Schedule. But we need headings exactly as allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can omit Pay. We can include Requirements and Qualifications both if we have content. Let's extract: From text: "Requirements 7+ years of progressive marketing experience, including at least 3–5 years within property and casualty insurance.Strong understanding of the P&C insurance market, particularly CAT-exposed territories involving coastal wind, flood, and wildfire risks.Demonstrated experience across both B2B marketing for agents, brokers, and wholesale distribution channels and B2C or policyholder-facing communications.Experience managing CRM platforms such as Salesforce or HubSpot, marketing automation tools, analytics dashboards, and modern MarTech environments.Proven ability to develop marketing strategies that contribute to revenue growth, pipeline generation, and measurable business outcomes, including GWP.Experience leading high-impact, data-driven initiatives with clearly defined performance metrics and ROI.Previous experience leading a small marketing team with varying levels of experience.Strong written and verbal communication skills, with the ability to write, present, influence, and adapt messaging for different audiences.Builder’s mindset with a track record of launching initiatives, solving problems independently, and creating structure in fast-moving environments.Strong design sensibility and aesthetic judgment, with the ability to elevate brand presentation and push creative boundaries.Bachelor’s degree in Marketing, Business, Communications, or a related field.Proficiency with modern MarTech stacks, including CRM, CMS, analytics, and creative tools.Comfortable using collaboration platforms such as Slack and Microsoft Teams, including video conferencing and screen sharing.Reliable high-speed internet connection and a designated quiet workspace suitable for remote work.Ability to travel periodically for business meetings, team events, training, and industry conferences." That seems like a mix of requirements and qualifications. Could split: Requirements = experience, understanding, demonstrated experience, experience managing CRM, proven ability, experience leading initiatives, previous experience leading team, strong communication, builder's mindset, strong design sensibility. Qualifications = Bachelor's degree, proficiency with MarTech stacks, comfortable using collaboration platforms, reliable high-speed internet, designated workspace, ability to travel. Skills: maybe include strong written/verbal communication, design sensibility, MarTech proficiency, analytics, etc. But we already have those in requirements/qualifications. To avoid duplication, we could treat Skills as separate list: e.g., "Strong written and verbal communication skills", "Strong design sensibility and aesthetic judgment", "Proficiency with modern MarTech stacks", "Experience with CRM platforms", "Ability to develop data-driven strategies", "Leadership and team management". However we must not invent content; we need to preserve all substantive information. If we create a Skills section, we must pull content that is explicitly about skills. The posting includes many skill-like statements. It's okay to extract them into Skills section, as long as we don't lose them elsewhere. But we must not duplicate? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Duplication is not prohibited but could be redundant. Safer to keep them in Requirements and Qualifications sections and not create a separate Skills section unless there is explicit "Skills" heading in original. There is no explicit Skills heading. So better not to create Skills section unless we have explicit skill list. The instruction: "Prefer a few substantive sections over many thin ones." So we can combine skills into Requirements/Qualifications. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Schedule. We need to ensure we don't include Pay. Now craft HTML:

About the role

... paragraph(s) ...

Then Responsibilities:

Responsibilities

• ... each accountability ...

Then Requirements:

Requirements

• ... each requirement bullet ...

Then Qualifications:

Qualifications

• ... each qualification bullet ...

Then Benefits:

Benefits

• ... each benefit ...

Then Schedule:

Schedule

... schedule paragraph ...

We must not include any extra markup. Now extract content precisely. About the role: The initial paragraph(s) before "Accountabilities". Let's capture: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Marketing (P&C Insurance) based in United States. This executive-level role will shape the marketing strategy and brand presence of a technology-driven property and casualty insurance organization. You’ll lead how the business communicates its value to agents, brokers, policyholders, carrier partners, and the broader insurance marketplace. The role combines brand strategy, distribution marketing, digital growth, market intelligence, and product storytelling. You’ll work closely with sales, underwriting, and executive leadership to strengthen distribution and support expansion into new markets. This is a hands-on leadership position suited to a builder who can create structure, move quickly, and execute in competitive and evolving insurance markets. You’ll lead a small marketing team, manage external partners and budgets, and use data to connect marketing activity to measurable business outcomes. The position is fully remote within the United States, with some travel required for meetings, training, conferences, and day-to-day collaboration." But note that the last sentence about remote and travel is also schedule; we might move that to Schedule section to avoid duplication. However the About the role currently includes that sentence. If we move it to Schedule, we should remove from About the role to avoid duplication. The instruction: preserve ALL substantive information; duplication not forbidden but better to avoid. We'll place remote/travel in Schedule section only. So About the role will exclude that sentence. Thus About the role paragraph: up to "You’ll lead a small marketing team, manage external partners and budgets, and use data to connect marketing activity to measurable business outcomes." Let's verify: The text before "The position is fully remote..." is: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Marketing (P&C Insurance) based in United States. This executive-level role will shape the marketing strategy and brand presence of a technology-driven property and casualty insurance organization. You’ll lead how the business communicates its value to agents, brokers, policyholders, carrier partners, and the broader insurance marketplace. The role combines brand strategy, distribution marketing, digital growth, market intelligence, and product storytelling. You’ll work closely with sales, underwriting, and executive leadership to strengthen distribution and support expansion into new markets. This is a hands-on leadership position suited to a builder who can create structure, move quickly, and execute in competitive and evolving insurance markets. You’ll lead a small marketing team, manage external partners and budgets, and use data to connect marketing activity to measurable business outcomes." Yes. Now Responsibilities: The "Accountabilities" section includes headings with descriptions. We need to turn each into list items. The headings: Brand Strategy & Positioning, Distribution & Channel Marketing, Digital Presence & Content, Market Intelligence & Product Storytelling, Events & Conference Strategy, Team & Budget Leadership. Under each heading there are sentences (some multiple). We need to preserve all substantive information; we can combine sentences into list items, maybe each heading as a list item with its details. Could break into multiple list items per heading but that's okay. We'll create list items for each heading, including the sub-sentences. Let's extract: Brand Strategy & Positioning: - Define and champion the brand identity across relevant markets, ensuring consistent and compelling positioning for agents, carriers, brokers, and policyholders. - Develop messaging frameworks that clearly communicate expertise in CAT-exposed coastal and California markets. - Differentiate the brand in competitive insurance environments where trust, capacity, responsiveness, and expertise are critical. Distribution & Channel Marketing: - Design and execute agent and broker recruitment campaigns to expand the distribution network across existing and future markets. - Develop targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents operating in admitted and non-admitted markets. - Create co-marketing programs, sales collateral, and resources that enable distribution partners to effectively communicate the product offering. Digital Presence & Content: - Oversee digital marketing channels including the website, email, SEO/SEM, LinkedIn, and emerging platforms relevant to insurance distribution. - Develop thought leadership content, market updates, CAT event communications, producer resources, and other materials that strengthen credibility and engagement. - Use analytics to measure campaign performance, optimize marketing spend, and improve results across traditional and digital channels. Market Intelligence & Product Storytelling: - Monitor industry trends, regulatory developments, competitive activity, and market dynamics across active states, with particular attention to Florida, Texas, Louisiana, and California. - Translate complex underwriting and product information into clear, persuasive narratives for producers and prospective partners. - Provide executive leadership with market intelligence to inform go-to-market strategies and decisions around expansion into new states. Events & Conference Strategy: - Identify and maximize participation in key industry events, including NAPSLO, Big "I", state surplus lines associations, and CAT conferences. - Develop trade show strategies, engagement plans, and post-event follow-up programs designed to turn relationships into distribution opportunities. - Track event performance and ROI to continuously improve conference and event investments. Team & Budget Leadership: - Lead a small marketing team with varying levels of experience while providing direction, development, and support. - Manage agencies, vendors, and external partners as needed. - Operate efficiently within budget constraints while applying creativity and resourcefulness to execution. - Build scalable marketing processes and continuously improve the function as the organization grows. Now Requirements: list from the "Requirements" paragraph. We need to split into bullet points. Let's parse: "7+ years of progressive marketing experience, including at least 3–5 years within property and casualty insurance." "Strong understanding of the P&C insurance market, particularly CAT-exposed territories involving