Jobs · Management

VP, Marketing Operations

Energy Exemplar · Salt Lake City, UT · 1 mo ago
RemoteRemoteManagementFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About the Position". Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content. We have sections: About the Position (description), Key Responsibilities, Candidate Requirements & Qualifications, What Success Looks Like (maybe could be considered part of responsibilities or qualifications). Also there is intro about company (About Energy Exemplar) and How We Work. Those could be considered "About the role"? Actually "About the role" is a heading we can use for description of the role. The posting includes "About the Position". We'll treat that as About the role. We need to include only sections with real specific content. No Pay, Schedule, Benefits unless present. There's no explicit benefits, pay, schedule. So we omit those. We need to use
  • for any list of duties/requirements/benefits. So responsibilities list, requirements list, qualifications list, maybe success looks like list. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate like EEO, privacy notice, etc. Also remove duplicated lines. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. First, "About the Position" paragraph: It's a few sentences. We'll put in

    . Then "Key Responsibilities:" followed by bullet points (each starting with a verb). We'll make

    • for each. Then "Candidate Requirements & Qualifications": list of requirements (bulleted). We'll make
      • . Then "What Success Looks Like": bullet points. We'll make
        • . We also have earlier sections: "About Energy Exemplar" and "How We Work". Those are company overview, could be considered part of "About the role"? But the instruction: Use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have an "About the role" section that includes description of the role and maybe company context? The posting includes "About Energy Exemplar" and "How We Work" before About the Position. Those are not about the role specifically but about the company. However we could include them under About the role as context. The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we need to include that info somewhere. Could create a section "About the company" but not in allowed headings list. But we could still use

          for "About the role" and include the company info within that section as prose. That would preserve it. Thus structure:

          About the role

          ... (company overview + how we work + about the position)

          Then

          Responsibilities

            ...
          Then

          Requirements

            ...
          Maybe also

          Qualifications

          but we already have requirements & qualifications combined. Could split but we have only one list. The instruction says use headings as appropriate; we can have Requirements and Qualifications separate if content distinguishes. The posting has "Candidate Requirements & Qualifications". Could treat as Requirements. We'll just use

          Requirements

          . Then

          What Success Looks Like

          maybe not in list but we can include as a section. The allowed headings list didn't include "What Success Looks Like" but we can still use

          for any section heading? The instruction says use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive. Likely we can use other headings as needed, but better to stick to those. However "What Success Looks Like" is substantive; we could treat it as part of Responsibilities or Requirements? It's more like outcomes. Could be placed under Responsibilities as additional bullet points? But it's separate. I'd include a section

          Success Metrics

          maybe not in list but okay. The instruction didn't forbid other headings; just gave examples. So we can use

          What Success Looks Like

          . We must not repeat the job title as a heading. The job title is VP of Marketing Operations. We'll not use that. We must not put Job ID/requisition numbers as headings; none present. We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At the end there is EEO statement and privacy notice. We'll remove those. Now let's extract the prose for About the role. From text: "About Energy ExemplarIn an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation. Our impact is global and is being recognized across the industry. Some of our recent accolades include:SaaS Company of the Year (2025) – Global Business Tech Awards.Environmental Impact Award (2025) – E+E Leaders Awards.IPPAI (Independent Power Producers Association of India) Power Awards (2025) - WinnersFinalist: Platts Global Energy Awards (2024) – Grid Edge categoryFinalist: Reuters Global Energy Transition Awards (2024) – Technologies of ChangeTop 50 Marketing Team (2024) – Voted by the public at the ICON Awards.How We WorkEnergy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together." Then "About the Position The VP of Marketing Operations is Energy Exemplar’s first senior leader dedicated to building and scaling the operational infrastructure behind our global marketing organisation. This role will make Marketing more measurable, scalable, and commercially accountable by owning the Marketing ecosystem, marketing data and attribution, pipeline reporting, lead management, campaign operations, and budget performance. As our first VP of Marketing Operations, you will have the opportunity to establish the function, define how we measure marketing’s contribution to growth, and build the systems, processes, and team required for our next stage of scale. This is a highly visible and hands-on leadership role. You will partner closely with Marketing, Sales, Business Operations, Revenue Operations, Finance, and executive leadership to ensure we have trusted data, clear attribution, and the operational infrastructure required to make better investment decisions and deliver against our pipeline ambitions." We need to combine these into a single paragraph or multiple paragraphs under About the role. Use

          for prose. Could split into multiple

          elements but each

          is okay. We'll just put all in one

          maybe too long but okay. Better to split logically: company overview, how we work, about the position. We'll use separate

          for each. Now Responsibilities list: - Build and lead Energy Exemplar’s Marketing Operations function, establishing the strategy, processes, and operating model required to support a growing global marketing organisation. - Own and optimise the global Marketing Tech ecosystem, including HubSpot, Salesforce integrations, data enrichment, intent platforms, analytics, and emerging AI technologies. - Ensure clean, reliable data flows across Marketing and Sales systems, creating a trusted view of the customer journey from first engagement through to closed-won revenue. - Build and own Energy Exemplar’s marketing attribution framework, establishing clear definitions for marketing-sourced and influenced pipeline and contribution to closed-won revenue. - Develop trusted marketing performance dashboards and reporting covering pipeline contribution, funnel performance, conversion, velocity, CAC, and ROI for the CMO, executive leadership, and Board. - Partner with Sales, Revenue Operations, and Finance to establish consistent funnel definitions, attribution methodology, performance metrics, and reporting. - Own and continuously improve lead management, scoring, routing, qualification, and Sales handoff processes to increase conversion and reduce speed-to-lead. - Identify and implement AI-powered tools, automation, predictive analytics, and lead scoring capabilities that improve marketing efficiency and commercial outcomes. - Build scalable campaign operations and governance to ensure global campaigns are executed effectively, tracked accurately, and measured consistently. - Own marketing budget tracking and performance reporting, providing clear visibility into spend, ROI, and investment effectiveness by program, channel, and segment. - Partner with Finance on budget planning, forecasting, and business cases for future marketing investment. - Lead and develop the Marketing Operations team, building the capabilities required to support Energy Exemplar’s continued global growth. Now Requirements list (Candidate Requirements & Qualifications): - 8+ years of Marketing Operations experience within enterprise B2B SaaS, including at least 3 years in a senior leadership role. - Proven experience building or significantly scaling a Marketing Operations function, operating model, or infrastructure within a growing organisation. - Deep HubSpot expertise, combined with strong experience integrating and operating HubSpot alongside Salesforce. - Strong understanding of enterprise B2B marketing funnels, lead management, pipeline reporting, and marketing-to-sales processes. - Demonstrated experience building marketing attribution models and reporting frameworks trusted by Marketing, Sales, Finance, and executive leadership. - Strong data and analytics capability, with experience translating complex marketing and pipeline data into clear commercial insights and recommendations. - Experience evaluating and implementing AI-powered marketing technology, automation, lead scoring, or predictive analytics. - Strong commercial and financial acumen, including experience managing marketing budgets, ROI analysis, and investment reporting. - Ability to operate both strategically and hands-on — comfortable defining the future-state architecture while also getting into the systems, data, and workflows when required. - Strong stakeholder management and executive communication skills, with the confidence to present marketing performance and pipeline data at executive and Board level. - Experience leading and developing Marketing Operations teams within a global or multi-region environment. - HubSpot, Salesforce, and relevant BI or analytics certifications are advantageous. Now What Success Looks Like list: - A trusted, Board ready marketing attribution model is established and consistently used across Marketing, Sales, and Finance. - Energy Exemplar’s Marketing Tech ecosystem is fully integrated, with clean and reliable data connecting first marketing engagement through to closed-won revenue. - Lead scoring, routing, and AI-powered qualification improve conversion and speed-to-lead, ensuring Sales focuses on the highest-value opportunities. - Marketing investment is tracked and reported consistently, with clear visibility into ROI by program, channel, and segment. - Marketing leadership has accurate, trusted pipeline and performance data to confidently make investment decisions and report marketing’s contribution to growth. - A scalable Marketing Operations function, team, and operating model is established to support Energy Exemplar’s continued growth. Now we need to output HTML fragment. We'll do:

          About the role

          ...company overview...

          ...how we work...

          ...about the position...

          Then

          Responsibilities

            ...
          Then

          Requirements

            ...
          Then

          What Success Looks Like

            ...
          Make

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