VP Marketing, Healthcare Workforce Solutions

About the role

For our client, we are seeking a VP Marketing, Healthcare Workforce Solutions to join the team of a leader in the Education, Government & Non-Profit space. This leader will shape and execute the marketing strategy for a healthcare workforce solutions business serving complex, multi-stakeholder buyers. The role will own brand positioning, demand generation, product marketing, and customer engagement initiatives that support growth in a competitive and evolving market. You will partner closely with Sales, content, digital, and analytics teams to strengthen pipeline, sharpen messaging, and expand market reach. You will also help guide the organization through brand-building and post-acquisition integration opportunities, using market insight and performance data to inform strategy and execution.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Develop and evolve the marketing strategy to align with company growth goals
• Design and execute multi-channel demand generation programs targeting healthcare C-suite
• Establish and protect a compelling brand identity for healthcare brands
• Lead market research and competitive analysis to shape marketing strategies
• Oversee product, content, and digital marketing initiatives
• Design and launch annual customer conferences and virtual user communities
• Build a strong ambassador and referral ecosystem using compelling case studies
• Advance account-based marketing efforts in collaboration with Sales
• Utilize advanced analytics for strategy refinement and performance measurement
• Identify strategic partnerships and influencers to enhance market reach

Qualifications

• 12+ years in senior marketing roles, preferably in SaaS or healthcare tech
• Deep understanding of healthcare systems and multi-buyer sales cycles
• Full stack marketing expertise with proven lead generation results
• Experience scaling brand strategies in post-acquisition environments
• Strong analytical skills for data-driven decision-making
• Experience in high-impact event planning and execution
• Exceptional communication skills for complex messaging
• Demonstrated cross-functional collaboration and influencing abilities
• Bachelor's degree in marketing or related field, MBA preferred

Benefits

• Flexible and generous paid time off
• Competitive medical, dental, vision, and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities
• Community outreach groups
• Tuition reimbursement