VP, Marketing & Communications

As our next VP, Marketing & Communications, North America, you will lead all aspects of 360-degree omnichannel Marketing & Communications. You will develop and implement strategies that drive brand positioning, consumer awareness, client journey, and revenue growth across North America.

Responsibilities

• Own strategic allocation and accountability of the A&P budget, ensuring clear ROI tied to regional P&L.
• Drive integrated marketing and communications strategies across all departments (Retail, Wholesale, eCommerce/CRC, Finance, Operations, HR).
• Serve as a key member of the North America Executive Committee and primary strategic partner with HQ.
• Define and localize the Maison's brand narrative for North America, adapting HQ guidelines for product launches and messaging.
• Oversee integrated media strategy (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships.
• Cultivate relationships within entertainment, sports, and cultural industries for high-visibility placements and manage local brand reputation.
• Define the strategic vision for the B2C event calendar (approx. 300 annually) with built-in ROI measurement.
• Own the North America CRM strategy in partnership with commercial heads, championing a client-centric mindset and designing personalized client journeys.
• Build, mentor, and develop a high-performing marketing and communications team, fostering innovation and agility.

Requirements

• 12–15 years of progressive marketing/communications experience, with at least 7 years leading cross-functional teams, ideally within luxury, premium retail, or hospitality.
• Deep understanding of the luxury client, brand codes, and the North American market dynamics.
• Proven track record in strategic A&P budget management with measurable ROI and driving transformational change.
• Exceptional executive-level communication, presentation, and negotiation skills, with the ability to influence diverse stakeholders.
• A strategic, creative, and analytical mindset, leveraging data for informed decision-making.
• Demonstrated entrepreneurial approach to building impactful partnerships and activations.
• Proficiency with relevant marketing technologies (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, SAP) and analytics tools.
• Fluent English is essential; French or Italian is a strong asset, along with willingness to travel.

Benefits

• Comprehensive medical, dental, and vision programs.
• Health savings and flexible spending accounts.
• Income protection solutions including life insurance and disability benefits.
• 401(k) with employer match.
• Paid time off and wellness reimbursement benefit.
• Access to the employee assistance program.
• Volunteer days off to support local community initiatives.

Pay

Salary Range: $220k - $248k (negotiated based on skills and prior work experience).

About the Company

Join a dynamic Maison spirit that values and empowers your unique skills and contributions. Be part of a culture rooted in Collaboration, Shared Accountability, and Excellence in Execution. Collaborate across borders and cultures, gaining invaluable international experience. Embark on a fulfilling career journey within Panerai and across the Richemont Group.