VP Market Research

Position Summary The Vice President, Market Research leads competitive intelligence and market research for new senior living developments, supporting projects from initial evaluation through pre-opening. This role partners across Development, Sales, Marketing, Finance, Operations, and Project Management to inform pricing, positioning, and overall market strategy while ensuring new communities are prepared for successful sales launches. Key Responsibilities Lead competitive analysis for new and active developments, including pricing, occupancy, unit mix, amenities, services, incentives, and overall market positioning.Conduct competitive research through phone shops, market visits, and ongoing market monitoring, translating findings into actionable recommendations.Partner with Finance and Sales to establish starting rates and ensure market intelligence informs underwriting, pricing, and positioning decisions.Review floor plans and building plans for accuracy, consistency, marketability, and alignment with the intended resident experience, coordinating necessary updates with Development and Project Management.Coordinate leasing center setup and pre-opening readiness, including signage, sales resources, project organization, and launch needs.Serve as a key cross-functional partner across Development, Sales, Marketing, Finance, Operations, and Project Management throughout the development and pre-opening process.Develop and maintain market research, competitive analysis, occupancy, and project tracking tools across the development portfolio.Support new site evaluations, project meetings, site visits, and other development initiatives as needed. Qualifications Experience in senior living, market research, real estate development, sales strategy, or a related field.Strong analytical, organizational, and project management skills.Ability to interpret floor plans and translate market data into actionable business recommendations.Strong cross-functional collaboration and communication skills.Excellent attention to detail. Travel Approximately 20–25% travel based on project and development activity. Benefits Compensation: $135,000 - $150,000 / yearEligible for discretionary benefits: performance bonusEligible for standard employee benefit elections: Medical, Dental, Vision, 401K, FSA, HSA, Commuter Benefits, Employee Assistance Program, Life Insurance (employee and dependents), Short-term disability (STD), Long-term disability (LTD), Accidental death & dismemberment (AD&D), vacation days, sick days, and other benefits Disclaimer To All Recruitment Agencies – NexCore Group does not accept unsolicited third-party resumes. NexCore Group knows that when we welcome different points of view, it makes us better, stronger, and moves us boldly forward in becoming a world-class company. That is why we’re proud to be an Equal Opportunity Employer and encourage all qualified talent to apply. Your application will be reviewed regardless of race, religion, gender, sexual orientation, national origin, disability, age, or veteran status. If you are interested in applying for a position with NexCore Group and need special assistance or an accommodation to use our website, please contact HR@NexCoregroup.com