VP, Investor Relations

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

Overview

The Vice President, Investor Relations is responsible for leading the strategic direction and execution of Planet Fitness’ investor relations function, serving as a key steward of the company’s investment narrative and ensuring clear, consistent communication of its financial performance, strategic priorities and long-term value creation strategy.

Responsibilities

• Defines and leads the company’s investor relations strategy, aligning external financial communications, shareholder engagement and market positioning with Planet Fitness’ business priorities and long-term value creation objectives
• Serves as a strategic advisor to the CFO and President, International, CEO, and Executive Leadership Team regarding investor sentiment, analyst perspectives, valuation drivers, and external financial communications
• Develops and executes shareholder engagement and targeting strategies designed to enhance engagement with existing investors, expand institutional ownership, and attract prospective shareholders
• Evaluates investor feedback, analyst research, industry trends, shareholder activity, and market developments to provide actionable insights and recommendations to executive leadership
• Establishes long-term investor relations objectives and engagement priorities that support shareholder value creation and the company's evolving business strategy
• Serves as the company’s primary day-to-day contact with the investment community, including current and prospective shareholders, buy-side and sell-side analysts, and rating agencies
• Cultivates and maintains trusted relationships with investors and analysts to promote a clear understanding of Planet Fitness’ strategy, financial performance and long-term value creation opportunities
• Led the planning and execution of investor meetings, conferences, non-deal roadshows, Investor Day events, and other shareholder engagement activities
• Presents quarterly earnings communications, including earnings releases, executive remarks, investor presentations, Q&A preparation, and conference call coordination
• Communicates financial performance, operational results, strategic priorities and long-term growth opportunities through investor presentations, earnings material SEC filings, website content, and other investor-facing communications
• Works closely with Finance, Legal, and Communications teams to ensure accuracy, consistency, and compliance across all investor communications and disclosures
• Oversees the investor relations section of the corporate website and ensures the timely, accurate dissemination of financial information and investor resources
• Works closely with the CFO and President, International, CEO, and Executive Leadership Team to shape and refine the company’s investment narrative, financial messaging and long-term value creation strategy
• Translates investor feedback, market intelligence, and shareholder perspectives into actionable recommendations that support executive decision-making and strategic priorities
• Supports executive preparation for earnings calls, investor conferences, Board presentations, and other external engagements
• Pairs with Finance and Communications teams to ensure alignment between investor messaging, corporate communications and enterprise initiatives
• Maintains compliance with all applicable regulatory and disclosure requirements, including SEC regulations, Regulation FD and public company reporting standards
• Works with Legal and Finance teams for supporting disclosure processes, governance requirements, earnings-related compliance activities and public reporting obligations
• Supports Board of Directors communications and presentation materials related to investor relations, shareholder engagement, and market performance
• Builds and evolves the Investor Relations function, establishing processes, operating cadence, and best practices to support execution and cross-functional alignment
• Engages with external investor relations agencies and partners to support earnings, investor communications, and capital markets initiatives
• Promotes a proactive, strategic, and service-oriented approach to investor engagement and communications

Qualifications

• Bachelor’s degree in Finance, Accounting, Business, Communications, or a related field
• 10+ years of progressive experience in Investor Relations, Corporate Finance, Equity Research, or related financial leadership roles
• Proven experience serving as a primary liaison with investors, analysts, and the broader investment community within a publicly traded company environment
• Strong understanding of financial markets, valuation methodologies, SEC regulations, Regulation FD requirements and public company disclosure practices
• Experience developing and executing investor relations strategies that support shareholder engagement and long-term value creation
• Experience partnering closely with C-suite executives and preparing leadership for investor-facing engagements
• Experience interacting and communicating with Boards of Directors through presentations, reporting, and strategic updates
• Experience within a franchise, consumer, retail, hospitality, or multi-location business model strongly preferred
• Strong financial acumen with the ability to analyze, synthesize, and communicate complex financial and operational information clearly and effectively
• Experience leading quarterly earnings processes, investor communications, presentations, and analyst engagement while effectively communicating business performance, financial strategy, and long-term growth opportunities
• Executive presence with the ability to serve as a trusted advisor to senior leadership and represent the company effectively with the investment community
• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives
• Ability to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Proactive, strategic, and service-oriented approach to investor engagement and communications

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.