VP Integrated Marketing [591]

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Develop and execute integrated marketing plans aligned with revenue goals
• Build a high-performing marketing organization incorporating various marketing disciplines
• Translate company priorities into actionable marketing plans and budgets
• Oversee demand generation initiatives aligned with sales and market needs
• Partner with Sales to ensure marketing investments align with commercial opportunities
• Establish a closed-loop system for marketing operations and sales feedback
• Guide digital marketing strategies for improved audience engagement
• Lead the evolution of marketing technology and data infrastructure
• Conduct integrated marketing impact assessments for data-driven decision-making
• Manage the marketing budget and agency resources effectively
• Empower and develop team members for execution and accountability
• Promote collaboration across various departments for alignment on commercial objectives

Qualifications

• 12+ years of B2B marketing experience in enterprise tech, AI, or complex industries
• Significant leadership experience in demand generation and integrated marketing
• Proven success in building programs that generate qualified pipelines and revenue growth
• Experience with account-based marketing for enterprise accounts
• Strong knowledge of enterprise buyer journeys and long sales cycles
• Deep familiarity with CRM, marketing automation, and analytics tools
• Ability to use data to inform marketing strategies and investments
• Experience in leading high-performing teams in high-growth environments

Pay

$225,000 – $300,000 annually

Benefits

• Company ownership and equity opportunities
• Competitive pay structure
• Meaningful benefits supporting employee needs
• Culture that emphasizes passion for mission and vision
• Diverse work environment fostering innovation and growth opportunities