VP, Integrated & Biddable Media
Digital Matter · New York, NY · 1 mo ago
HybridMarketing$180k–$260k/yrFull-time
We need to output only HTML fragment, no html/body tags. Use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. The posting includes description of role, responsibilities, what you'll bring (requirements/qualifications/skills), benefits, salary range (pay). No schedule info. So we should have sections: About the role (maybe from first paragraph describing company and role?), Responsibilities (What You'll Do), Requirements/Qualifications/Skills (What You'll Bring), Benefits (What We Offer), Pay (Base Salary Range). Possibly combine Requirements, Qualifications, Skills into one? The instruction says use those headings if content exists. We could separate: Requirements, Qualifications, Skills. But we need to avoid thin sections. Better to combine into one section like "Requirements" covering all. However instruction says use those headings for section headings; we can decide to include only those that have content. Could do About the role, Responsibilities, Requirements, Benefits, Pay. That seems sufficient.
We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO, equal opportunity, scam warning, application instructions, note to recruiters, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to include the company description, role description, responsibilities list, qualifications list, benefits list, salary range.
We must format lists with
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. The posting includes description of role, responsibilities, what you'll bring (requirements/qualifications/skills), benefits, salary range (pay). No schedule info. So we should have sections: About the role (maybe from first paragraph describing company and role?), Responsibilities (What You'll Do), Requirements/Qualifications/Skills (What You'll Bring), Benefits (What We Offer), Pay (Base Salary Range). Possibly combine Requirements, Qualifications, Skills into one? The instruction says use those headings if content exists. We could separate: Requirements, Qualifications, Skills. But we need to avoid thin sections. Better to combine into one section like "Requirements" covering all. However instruction says use those headings for section headings; we can decide to include only those that have content. Could do About the role, Responsibilities, Requirements, Benefits, Pay. That seems sufficient.
We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO, equal opportunity, scam warning, application instructions, note to recruiters, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to include the company description, role description, responsibilities list, qualifications list, benefits list, salary range.
We must format lists with - . Prose with
. Use
for each section heading.
Let's extract content.
Company description: first paragraph: "Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities. Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale."
Then "Job Description Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together. You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale."
That could be part of About the role or Responsibilities. Probably About the role includes company overview and role summary. Responsibilities is the bullet list under "What You’ll Do". Let's extract responsibilities bullet points:
- Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
- Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
- Serve as a trusted advisor to senior clients.
- Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.
- Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
- Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator.
- Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.
- Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
- Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
- Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.
- Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.
- Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development.
- Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team.
- Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view.
Now "What You’ll Bring" (requirements/qualifications/skills):
- Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
- Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.
- A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.
- Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.
- Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.
- Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.
- Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.
- Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.
- The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.
- Preference and commitment to maintain a hybrid model in New York and client travel as business needs require
- A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise.
Now Benefits: "What We Offer: Competitive salary Full coverage health insurance including Medical, Dental, and Vision 401K with company contribution Generous vacation days in addition to company holidays, sick days, and summer Fridays Pre-taxed commuter benefits 16 weeks of paid parental leave And more..."
We need to list as bullet list.
Pay: Base Salary Range: $180,000-$260,000. Also note "The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives." Also later duplicate: "$180,000 - $260,000 semi monthly". We should include the range and note that it's base salary determined by skills/experience, plus equity and benefits. Avoid duplication.
Schedule: none.
Now we need to output HTML fragment with headings and content.
Structure:
About the role
... company description + role summary ...
Responsibilities
- ...
...
Requirements
- ...
...
Benefits
- ...
...
Pay
Base Salary Range: $180,000‑$260,000. The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives.
We should not include schedule.
Make sure no extra whitespace? It's fine.
Check for any boilerplate removed: EEO, note to recruiters, etc. Also removed duplicated lines like "What We Value" etc. Also removed "Note to Recruiters and Placement Agencies". Also removed the repeated "What We Value" sections.
Now ensure we preserve all substantive info: Did we miss any? The company description includes "Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits." included. Good.
The responsibilities list includes all bullet points. Did we miss any? Let's verify each bullet from original:
- Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey. (yes)
- Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions. (yes)
- Serve as a trusted advisor to senior clients. (yes)
- Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward. (yes)
- Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar. (yes)
- Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator. (yes)
- Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value. (yes)
- Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence. (yes)
- Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment. (yes)
- Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls. (yes)
- Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value. (yes)
- Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development. (yes)
- Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team. (yes)
- Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view. (yes)
Now requirements list: Let's verify each bullet:
- Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes. (yes)
- Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats. (yes)
- A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies. (yes)
- Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity. (yes)
- Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management. (yes)
- Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement. (yes)
- Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability. (yes)
- Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans. (yes)
- The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes. (yes)
- Preference and commitment to maintain a hybrid model in New York and client travel as business needs require (yes)
- A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise. (yes)
Now benefits list: Let's extract:
- Competitive salary
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Generous vacation days in addition to company holidays, sick days, and summer Fridays
- Pre-taxed commuter benefits
- 16 weeks of paid parental leave
- And more...
We'll list those as bullets.
Now Pay: include base salary range and note.
Now ensure we didn't include
. Use
for each section heading.
Let's extract content.
Company description: first paragraph: "Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities. Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale."
Then "Job Description Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together. You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale."
That could be part of About the role or Responsibilities. Probably About the role includes company overview and role summary. Responsibilities is the bullet list under "What You’ll Do". Let's extract responsibilities bullet points:
- Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
- Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
- Serve as a trusted advisor to senior clients.
- Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.
- Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
- Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator.
- Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.
- Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
- Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
- Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.
- Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.
- Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development.
- Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team.
- Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view.
Now "What You’ll Bring" (requirements/qualifications/skills):
- Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
- Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.
- A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.
- Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.
- Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.
- Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.
- Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.
- Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.
- The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.
- Preference and commitment to maintain a hybrid model in New York and client travel as business needs require
- A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise.
Now Benefits: "What We Offer: Competitive salary Full coverage health insurance including Medical, Dental, and Vision 401K with company contribution Generous vacation days in addition to company holidays, sick days, and summer Fridays Pre-taxed commuter benefits 16 weeks of paid parental leave And more..."
We need to list as bullet list.
Pay: Base Salary Range: $180,000-$260,000. Also note "The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives." Also later duplicate: "$180,000 - $260,000 semi monthly". We should include the range and note that it's base salary determined by skills/experience, plus equity and benefits. Avoid duplication.
Schedule: none.
Now we need to output HTML fragment with headings and content.
Structure:
About the role
... company description + role summary ...
Responsibilities
- ... ...
Requirements
- ... ...
Benefits
- ... ...
Pay
Base Salary Range: $180,000‑$260,000. The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives.
We should not include schedule. Make sure no extra whitespace? It's fine. Check for any boilerplate removed: EEO, note to recruiters, etc. Also removed duplicated lines like "What We Value" etc. Also removed "Note to Recruiters and Placement Agencies". Also removed the repeated "What We Value" sections. Now ensure we preserve all substantive info: Did we miss any? The company description includes "Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits." included. Good. The responsibilities list includes all bullet points. Did we miss any? Let's verify each bullet from original: - Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey. (yes) - Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions. (yes) - Serve as a trusted advisor to senior clients. (yes) - Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward. (yes) - Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar. (yes) - Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator. (yes) - Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value. (yes) - Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence. (yes) - Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment. (yes) - Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls. (yes) - Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value. (yes) - Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development. (yes) - Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team. (yes) - Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view. (yes) Now requirements list: Let's verify each bullet: - Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes. (yes) - Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats. (yes) - A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies. (yes) - Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity. (yes) - Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management. (yes) - Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement. (yes) - Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability. (yes) - Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans. (yes) - The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes. (yes) - Preference and commitment to maintain a hybrid model in New York and client travel as business needs require (yes) - A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise. (yes) Now benefits list: Let's extract: - Competitive salary - Full coverage health insurance including Medical, Dental, and Vision - 401K with company contribution - Generous vacation days in addition to company holidays, sick days, and summer Fridays - Pre-taxed commuter benefits - 16 weeks of paid parental leave - And more... We'll list those as bullets. Now Pay: include base salary range and note. Now ensure we didn't include