VP, GTM, UCANZ
About the role
We’re looking for an exceptional go-to-market leader to own growth strategy and execution across Crunchyroll’s UCANZ region (United States, Canada, Australia, and New Zealand) - Crunchyroll’s most mature and strategically critical region.
This is a highly visible leadership role with significant business ownership and influence across the organization.
Core Areas of Responsibility
Own the end-to-end go-to-market strategy and performance across the UCANZ region
Drive subscriber growth, engagement, retention, and revenue across all major growth levers
Define regional priorities, market strategies, and investment plans to maximize business impact
Serve as a strategic advisor to senior leadership on market dynamics, competitive trends, growth opportunities, and performance
Translate global priorities into regional strategies and execution plans that drive measurable business outcomes
Align senior leaders across functions, creating clarity, commitment, and momentum around regional priorities and growth initiatives
Drive decision-making in complex, fast-moving environments by bringing structure to ambiguity and translating competing priorities into actionable plans
Build alignment and influence outcomes across a highly matrixed organization, often without direct ownership of the teams responsible for execution
Lead large-scale cross-functional initiatives spanning Product, Content, Analytics, Operations, Lifecycle, and Commercial teams
Own regional GTM budgets and investment allocation, optimizing resources across markets, channels, and growth opportunities
Establish clear KPIs, performance frameworks, and operating rhythms to drive accountability and execution
Build executive-level business reviews, strategic recommendations, and growth plans informed by data, consumer insights, and market dynamics
Develop and lead a high-performing team while fostering a culture of ownership, collaboration, accountability, and operational excellence
About the Team
Crunchyroll’s continued global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market strategies that scale Crunchyroll’s footprint and deepen fan engagement across its owned platforms and ecosystem. As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, regional strategy, and cross-functional orchestration - ensuring alignment across teams to deliver measurable business impact.
About the Company
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.