VP, Group Account Director

Responsibilities

• Play a key role in all advertising, marketing and business efforts for the account
• Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
• Monitor performance and impact of all programs/platforms to maximize effectiveness
• Develop relationships with client’s senior level counterpart and jointly handle unfamiliar problems, situations or issues
• Responsible for client discovery process (gathering all marketing information and historical learnings)
• Understand the client’s marketing objectives and develop measurements for ROI, ROO and others as needed
• Responsible for ensuring clients’ media and marketing needs are addressed and analyzed in order to develop an effective media strategy
• Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicate to clients appropriate action steps regarding those trends
• Assist in developing and presenting annual client P&L, compensation agreements, and oversee account profitability

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• 8+ years experience as an Account Director or Group Account Director in a full service agency
• At least 3+ years of client service leadership experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
• Prioritizes leadership abilities and managerial experience as a disciplined team leader. Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
• Experience working collaboratively within a multi-disciplinary coalition of agency partners
• Comfortably and effectively interact with senior leadership
• Success in coaching and mentoring skills
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• Excellent communication skills, both written and verbal, with people at all levels of an organization