Jobs · Marketing · New York

VP, Global Head of Digital Experience

Chubb · New York, NY · 1 mo ago
Marketing$200k–$280k/yrFull-time

Strategy, Content Systems & AI

  • Develop and own the strategic roadmap for Chubb.com and other owned digital touchpoints, balancing long-term platform investment with near-term business performance across markets.
  • Lead digital experience strategy as an AI-first discipline: identifying where intelligent tools and automation can accelerate personalization, reduce production friction, and improve global consistency.
  • Design and govern AI-powered content workflows that encode brand voice, visual standards, and governance requirements directly into the production process, moving from manual review to systematized quality at scale.
  • Establish and evolve a best-in-class branded digital design system that governs digital experience quality across geographies, business lines, and channels without sacrificing local relevance.

Performance & Optimization

  • Manage website KPIs tied to business goals across B2B, B2C, and B2B2C audiences, with a clear understanding of multiple conversion funnel flows.
  • Design and execute a rigorous A/B and multivariate testing program via Adobe Target, continuously optimizing against user journey and conversion goals.
  • Apply AI-assisted analytics to surface insights faster, identify experience gaps, and prioritize optimization opportunities.
  • Deliver monthly and quarterly business reviews to executive management, presenting performance against global KPIs, actionable intelligence, and roadmap status.

Platform & Governance

  • Own the global Chubb.com design system and ensure its alignment with our global visual identity system, maintaining consistency across digital, marketing, and engineering partners.
  • Serve as the primary marketing liaison to the engineering and technology organizations, maintaining credibility and influence over platform roadmap decisions.
  • Oversee UX/UI and design governance standards across countries, business lines, and external vendors, supporting development through requirements aggregation, project prioritization, user acceptance testing, and cross-functional collaboration.

Leadership

  • Lead a team of specialists across analytics, digital design, website governance, content operations, and MarTech, providing direction, development, and operational clarity.
  • Navigate a highly matrixed global organization, building alignment across business lines, geographies, and corporate functions.

Pay

The pay range for the role is $200,000-$280,000. The specific offer will depend on an applicant’s skills and other factors.

About Us

Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally. At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.

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