VP, Enterprise Marketing

About the role

Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. We are seeking a dynamic, strategic, and deeply analytical Vice President of Enterprise Marketing to own the end-to-end marketing strategy and execution for Coursera’s global enterprise business (B2B).

Responsibilities

• Lead and manage a global team consisting of the following functions: global demand generation, regional marketing, customer and Channel partner marketing.
• Design, execute, and scale a unified, global demand generation strategy utilizing full-funnel integrated campaigns.
• Oversee multi-channel activation strategies across digital marketing, Account-Based Marketing (ABM), and high-impact global and regional events.
• Forge a tight partnership with the Global Enterprise Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities.
• Partner with the Customer Success and Account Management teams to build a robust post-sale customer marketing engine.
• Develop targeted lifecycle campaigns to fuel cross-sell and upsell opportunities, directly impacting Net Revenue Retention (NRR) and lifetime value (LTV).
• Build a formal customer advocacy program to turn successful enterprise clients into vocal brand champions.
• Design and execute marketing strategies that leverage Coursera’s strategic enterprise partners.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments.

Qualifications

• 15+ years Enterprise SaaS marketing experience in a fast-growth environment.
• 10+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment.
• 7+ years of experience managing managers of managers and teams of 30+ team members.
• Analytical skills and ability to leverage data to make business cases and decisions.
• Strong verbal and written communication skills including executive presence and engagement skills.
• Ability to travel internationally to support marketing teams.

Preferred Qualifications

• Proven full stack marketing experience.
• Experience marketing to businesses, government and higher education a plus.
• Proven experience engaging at an executive level internally with cross-functional groups and externally with partners and customers.
• Proven experience marketing to, through and with partners.
• Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross-functional programs.

Compensation

$300 - $350K plus bonus and equity.