VP, Digital Product & Ecommerce

Digital Product

Set the vision and standard for Seed's digital experience across web and app — conversion-optimized, brand-forward, and technically excellent.
Drive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable results.
Own the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTV.
Champion site performance, accessibility, and speed as non-negotiables.

Ecommerce & Commercial Strategy

Own discount and incentive architecture, subscription mechanics, and upsell strategy.
Lead on-site merchandising — how products are featured, sequenced, and sold.
Partner with Product Marketing on pricing dynamics and ensure on-site execution reflects broader commercial strategy.
Translate audience segmentation into personalized digital experiences.
Own the digital execution for all product launches — premium, cohesive, commercially effective.

Cross-Functional Leadership

Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning conversations.
Drive alignment across Engineering, Design, Creative, and Performance on shared priorities.
Build a high-performing, increasingly autonomous team — operating at the strategic level, not in execution.

Qualifications

• 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scale
• Defined product strategy from ambiguity — not just optimized an existing experience, but articulated what it should become and built organizational conviction around your vision
• Lead cross-functional teams by setting strategic direction, not managing delivery. Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when"
• Connect experience decisions to business outcomes and can articulate those tradeoffs clearly to executive stakeholders
• Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design — and use data to sharpen strategic bets, not just measure outputs
• Operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or move on — you don't let it drift
• Opinionated and substantive, but intellectually honest. Form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• Hold a high bar for craft and brand expression — understand that a premium digital experience is a commercial differentiator, not just a functional channel
• A clear, structured communicator who can make complex strategy legible to senior stakeholders and cross-functional partners alike

Skills

• Experience in health, wellness, or consumer brands with premium positioning
• Familiarity with Shopify ecosystem or subscription platforms
• Exposure to personalization systems or agentic commerce

Benefits

Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.
Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.
Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.
Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer four weeks of paid transition time at 80% capacity or four days per week.
Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.
Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity. You’ll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.