VP Digital Marketing

Job Summary

SS&C Technologies is seeking a VP of Digital Marketing to lead the company's digital marketing strategy, driving demand generation, SEO, AEO, customer acquisition, analytics, and digital innovation. This role will partner closely with business units and corporate marketing teams to accelerate growth.

What You Will Get To Do

• Set an annual digital marketing strategy aligned to revenue, pipeline, and brand objectives
• Own digital channel mix modeling and budget allocation across paid, owned, and earned channels
• Translate executive growth targets into channel-level plans, funnel KPIs, and team goals
• Define the digital customer journey strategy across customer acquisition, conversion, and retention stages
• Direct paid media strategy and agency relationships; oversee multi-million dollar annual media budgets
• Lead SEO strategy and technical/content roadmap and content strategy and development, which includes an LLM visibility plan
• Oversee lifecycle marketing strategy, segmentation logic, and automated journey design
• Partner with Marketing Technology & Operations leader to establish digital performance dashboards, reporting cadence, and accountability with the executive team
• Consume insights and attribution from Marketing Technology & Operations to optimize spend and inform strategy
• Cross-functional leadership with Product Marketing, Brand, and Communications on integrated go-to-market
• Partner with Sales, Sales Development, and Revenue Operations on funnel handoff and SLA
• Partner with the VP, Marketing Technology & Operations on data needs, platform capabilities, and AI use cases
• Partner across Business Unit Marketing groups to align on strategies, agencies and best practices across the org.

Qualifications

• 15+ years in digital marketing leadership, with significant B2B SaaS, technology, financial services, or similar data-driven industry background (fintech a strong plus)
• Proven success building and scaling full-funnel digital programs in complex, high-value buying environments
• Deep expertise in Marketing automation & lifecycle marketing, conversion optimization, paid media & performance marketing, SEO, and emerging AI-optimized discovery (AIO)
• Understanding of AI-driven marketing capabilities and how to deploy them in campaign and content workflows
• Wide-ranging perspectives including celebration of variety of backgrounds, talents, and experiences of employees

Benefits

• Medical, Dental, Vision coverage
• 401(k) plan with company match
• Paid time off, holidays, and parental leave
• Professional development reimbursement opportunity
• Discretionary bonus and/or equity awards based on individual and business performance