VP, Digital App Channel & Lending

About the role

Purpose Financial is looking for a VP of Digital App Channel & Lending to own the P&L and strategy for our growing mobile app ecosystem as we scale our digital lending presence across new and existing markets nationwide. This isn't a supporting role. You'll be the commercial owner — setting strategy, driving funded volume, and managing the App Store presence. You'll partner across Growth, Product, Engineering, and Data Science to build the future of app-native lending at one of the most established names in consumer finance.

What makes this role stand out

• Full P&L ownership of a high-growth mobile app channel
• Direct influence on product roadmap, acquisition strategy, and customer lifecycle
• A seat at the table with senior leadership and cross-functional partners
• The chance to shape the future of digital lending at scale