VP, Digital & Analytics - remote opportunity

For our client, we are seeking a VP, Digital & Analytics - remote opportunity to join the team of a leader in the Healthcare space. This leader will own the digital marketing strategy that drives growth across healthcare-focused audiences and channels. The role will connect performance marketing, analytics, and conversion optimization to improve pipeline generation and revenue impact. It will also partner closely with sales and operations to strengthen the digital experience, support audience segmentation, and turn data into actionable business decisions. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $175,000 – $200,000 annually Responsibilities Define and execute a comprehensive digital marketing strategy Optimize performance across channels such as paid search and social media Develop tailored digital marketing strategies for diverse audience segments Build growth strategies leveraging AI and personalization Partner with sales and operations to generate qualified leads through digital channels Oversee and optimize the company's digital experience, including the website Lead advanced marketing analytics initiatives and provide actionable insights Qualifications 10+ years of digital marketing experience, including 3-5 years in a leadership role Proven track record in driving pipeline and revenue via digital channels in B2B2C and B2B settings Preferred backgrounds in healthcare, supplemental benefits, digital health, or related fields Expertise in performance marketing, SEO/SEM, and conversion rate optimization Strong analytical capabilities with experience in marketing analytics and attribution models Benefits Competitive salary with bonus potential Medical, dental, and vision insurance 401k plan with company match Generous paid time off policy Free gym membership to over 13,000 fitness locations in the US Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.