VP, Customer Engagement

About the role

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

THE OPPORTUNITY

Bloomingdale's has one of retail's most distinctive customer bases: high-income, brand-loyal, and deeply engaged with the Loyallist program across its tiers. The VP of Customer Engagement will build on that foundation — deepening the program's reach, elevating the customer experience within it, and transforming CRM from a communications function into a true lifecycle engine that drives measurable growth in retention, spend, and lifetime value. This role sits at the intersection of data, relationship, and commerce. It requires a leader who thinks in customer economics — who understands LTV, tier migration, churn risk, and reactivation as financial levers, not just engagement metrics. And it requires someone who can build and inspire a team, navigate a matrixed enterprise structure, and bring genuine creative ambition to the loyalty and CRM space. Bloomingdale's customer relationship is a genuine competitive advantage — this VP's mandate is to make it an even more powerful one.

WHAT YOU'LL OWN

• Loyallist Program Strategy: Own the Loyallist program end-to-end: tier architecture, earn and burn mechanics, benefit design, enrollment strategy, member experience, and the multi-year program evolution roadmap
• CRM & Lifecycle Marketing: Own CRM strategy and execution across email, SMS, push, and direct mail — building a communication architecture that reflects where each customer is in their lifecycle and what is most relevant to them, not just what the next promotional event requires
• Credit & Co-Brand Strategy: Serve as Bloomingdale's primary strategic owner of the credit co-brand relationship — representing Bloomingdale's interests in partner conversations, benefit negotiations, and joint marketing planning
• Customer Data & Personalization Activation: Work in close partnership with VP, Customer Strategy, Analytics & Measurement to activate the customer data platform and first-party data infrastructure within CRM and Loyallist communications
• Cross-Functional Operating Rhythms: Partner with Sr. Director, Acquisition & Demand Generation on the CRM-to-media activation bridge — Loyallist and CRM audiences are among the highest-value segments in the paid media arsenal for suppression, lookalike modeling, and re-engagement; this VP defines the audience strategy, Acquisition & Demand Generation activates it