VP, Creative
About the role
Patrick Ta Beauty is seeking a VP, Creative to lead the brand's creative vision and expression across all consumer touchpoints. The ideal candidate will partner with the founder and Creative Director, Patrick Ta, to develop strategic and disruptive campaigns that align with the brand's aesthetic and mission.
Roles & Responsibilities
Partner with Patrick Ta to guide brand evolution and elevate the brand’s aesthetic POV.
Champion the brand’s creative expression across all 360 marketing touchpoints, including product launch campaigns, social, content, website, in-store signage, and visual merchandising.
Finalize the Brand Book to reflect an authentic and ownable creative aesthetic across photography, video, and product editorial styles, ensuring consistency across all consumer touchpoints.
Lead campaign development and execution, including ideating and refining concepts, working with copywriters, developing content capture plans, planning shoot production with internal and external resources, and delivering launch asset toolkits to support various channels.
Translate creative vision for retail-facing assets, including visual merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, and consumer experiential events.
Collaborate with external creative partners like photographers, videographers, agencies, product designers, and freelancers.
Build new processes for ideation, refinement, and approval of creative work to deliver the strongest, most disruptive ideas that set the brand apart from competitors while maintaining a consistent visual identity.
Partner closely with the CMO and VP of Sales to ensure strategic and competitively differentiated marketing assets rooted in channel best practices.
We think you'll be a great fit if...
You're a leader and a strong communicator with a clear vision for creating impactful campaigns and assets that shape the future of Patrick Ta Beauty.
You're passionate about the beauty industry and inspired by fashion, lifestyle, and pop culture, staying attuned to current trends and cultural shifts.
You're driven and resourceful, able to manage multiple projects, work under tight deadlines, and solve problems creatively.
You have extensive experience in art directing and designing visuals, working closely with copy and content, and have successfully led 360 brand and/or product launch campaigns.
You have a robust network of creative experts and freelancers, and a proven track record of managing and building creative teams.
You're entrepreneurial-minded, energized by small teams with big ideas, and excited to tackle unique creative challenges and inspire a dynamic team.
Professional Qualifications
15+ years hands-on experience as an art director within an internal brand creative team, bringing 360 brand and/or product launch campaigns to life.
Proven experience producing, organizing, leading, and art directing photoshoots, video shoots, and other major production events.
Expert-level experience in design tools such as InDesign and Photoshop, and creative project management tools.
Exceptional communication, organizational, project management, and presentation skills, with effective collaboration abilities.
Ability to manage timelines and fast-track schedules as needed.
Creative problem solver, idea leader, and a natural pioneer, comfortable pushing for remarkable results across every project.
10+ years leading creative internally for a high-growth prestige beauty or fashion brand.
10+ years leading and building creative teams.