VP, Consumer Bank - Product

About the role

Synchrony’s Consumer Bank provides an award-winning suite of products that help our customers save smart for today and tomorrow. We serve as a primary funding source for the enterprise and are critical to Synchrony’s broader growth. The VP, Consumer Bank Product is responsible for the management of Synchrony’s Consumer Bank products through various channels. We are seeking a strategic and execution-focused Product Manager to help with the vision, KPIs, and roadmap of our digital deposit product—including savings, money market, and CDs—across web and mobile channels. You will sit at the intersection of business strategy, customer experience, and technology, acting as the connective tissue between engineering, finance, strategic initiatives, compliance, risk, and marketing.

Responsibilities

• Define the product vision and multi-year roadmap for digital deposit acquisition, onboarding, and servicing experiences.
• Own annual strategy planning and roadmap whitepaper creation with external benchmarking and latest thoughts around business needs.
• Partner with the Consumer Bank SI, Pricing, CX, and Marketing teams to drive innovative product management and solutions.
• Monitor and measure product metrics and KPIs to define product success and prioritize future capabilities.
• Conduct competitive benchmarking and market analysis to identify whitespace opportunities and feature gaps.
• Maintain a strong understanding of our competitor products and experiences, and proactively communicate and activate on industry trends.
• Coordinate with SI & Marketing to shape the product backlog; prioritize features based on customer impact, business value, and technical feasibility.
• Partner closely with Engineering, UX/Design, Data Science, Compliance, Legal, Fraud, and Operations to deliver high-quality releases.
• Coordinate with Marketing on go-to-market plans, customer communications, and feature adoption campaigns.
• Manage vendor and third-party partner relationships where applicable (e.g., core banking integrations, EWS, Yoodle, etc.).
• Define KPIs and success metrics for all products and initiatives (e.g., funnel conversion, activation rates, deposit balances, NPS).
• Present performance updates and executive-level readouts to senior stakeholders.
• Perform other duties and/or special projects as assigned.

Requirements

• 7+ years of product management experience, preferably in consumer banking, fintech, or digital financial services.
• Ability to travel – 20%.

Qualifications

• Experience working and successfully influencing cross-functional teams.
• Exceptional relationship building.
• Strong analytical skills and digital technology skills.
• Strong understanding of deposit products (DDA, savings, CDs, money market) and associated regulatory landscape (Reg D, Reg E, FDIC).
• Demonstrated ability to deliver end-to-end digital experiences on web and mobile.
• Proficiency with Agile methodologies and tools (Jira, Confluence, or similar).
• Customer obsession with a strong eye for UX/UI quality.
• Analytical mindset; able to translate data into product decisions.
• Strong stakeholder management and organizational influence.
• Comfort operating in ambiguity and driving clarity for the team.
• Excellent verbal and written communication skills.

Pay

The salary range for this position is $110,000 - $185,000 USD annually and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Schedule

We’re proud to offer you flexibility. At Synchrony, our way of working allows you the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training, and culture events.