VP Communications Director

Reporting into the Chief Strategy Officer, based in New York, NY.

About the role

We’re looking for an SVP Communications Strategy Director to join the McCann team. This person will be a key member of the strategy team, helping to get ahead of client expectations for expansive ideas that leverage a wide array of channels and formats while driving ROI amid budget pressures. The role involves inspiring teams toward great creative campaigns and justifying the investment in them. A deep understanding of the modern media and channel landscape—especially social—is essential, as is the ability to map opportunities in compelling ways. This person should work fluidly with brand, data, social, and creative teams to design modern communications thinking, balancing frameworks with innovative, boundary-pushing ideas.

Responsibilities

• Develop and execute comprehensive communications plans for clients, including key messages, tactics, timelines, and budgets across digital, social, TV, print, and other media channels.
• Create strategic deliverables such as consumer journey maps, campaign ecosystem frameworks, and engagement plans.
• Analyze audience and channel insights to inform creative focus and targeted messaging across digital, social, and traditional media.
• Conduct market research and stay current on best-in-class communications architecture and best practices.
• Collaborate with brand strategy to ensure client goals are met and creative opportunities are ignited.
• Work with creative teams to bring ideas to life in effective campaigns and inform the creation of key campaign elements.
• Identify methods to monitor, measure, and optimize campaign performance, tracking metrics like reach, engagement, and conversion using analytics tools.
• Present data-driven insights to clients to demonstrate campaign success.
• Engage and manage relationships with other IAT agencies (media, PR, etc.) to ensure integrated execution.

Requirements

• Strong analytical and strategic thinking abilities.
• Creative mindset with a desire to forge innovative and effective approaches.
• Excellent communication and writing skills.
• Deep understanding of the digital and social media landscape and marketing channels.
• Significant experience with market research and data analysis tools.
• Ability to collaborate effectively with cross-functional teams (creative, brand strategy, business leadership, etc.).
• Knowledge of industry trends and best practices.
• Experience presenting to clients and building trusted relationships.
• Leadership skills and ability to manage cross-functional work processes.
• Comfortable working in a fast-paced environment.

Pay

$150,000–$165,000

Schedule

Hybrid workplace with three days in-office per week. Must reside in or be willing to relocate to the New York Tri-state area.