VP, Brand

Core Responsibility

The Core Responsibility of this role is creating organizational clarity on who the customer is, what we stand for, and why our story matters to different audiences. This person should establish the foundational audience and messaging frameworks that guide decision-making across the company.

Key Responsibilities

• Brand Architecture & Strategic Stewardship

  • Own the Foundation: Evolve the brand strategy, including architecture, global positioning, and the transition into new clinical/health pathways (e.g., GLP-1) while supporting our historic core offerings and overall customer experience.

  • Codify the Playbook: Create the frameworks and guardrails that allow the execution teams to scale without brand dilution.

  • The "Glue": Ensure the brand voice is cohesive across Marketing, Product, UX, and Operations, acting as the connective tissue between departments.

• The Executive Manager & Diplomat

  • Protect the Runway: Serve as the primary advocate for the brand at the leadership level. Manage up and out to align stakeholders and provide healthy pushback against chaos or shifting whims.

  • Strategic Buffering: Act as the filter for high-level ambiguity into clear, actionable directives for the brand team.

  • Organizational Authority: Navigate complex cross-functional webs to embed brand thinking into every decision, ensuring the brand team isn't caught in the weeds of complexity.

• Strategic Partnership with Creative & Content

  • Support, Don’t Execute: Partner closely with the Creative Director, Head of Content, Head of Ops and Head of Brand Social to translate high-level strategy into compelling work with measurable results.

  • The Visionary Partner: Provide the "Strategic Why" that informs creative briefs. You are a "creatively-minded magician" who knows how to get the best out of experts without trying to do their jobs or micromanaging their output.

  • Champion the Work: Use your seat at the VP table to champion the brand and creative vision and defend the integrity of the output.

• Consumer Insight & Business Impact

  • Insights to Action: Lead the deep understanding of the customer—behaviors, motivations, and cultural context—and translate these into actionable brand platforms for the creative teams.

  • Brand Health: Partner with cross-functional teams to monitor perception and sentiment, using data to justify brand investments and long-term equity to the executive team.

  • Balance Performance & Pulse: Connect brand strategy to growth goals (acquisition, retention) without sacrificing the creative impact or cultural relevance.

Qualifications & Experience

• 15+ years of Brand Leadership: Significant experience in brand strategy and architecture for an agency or start-up.

• The Magician Profile: Proven track record as a visionary who knows how to partner with high-level creatives to achieve excellence without being in the weeds of production.

• Executive Gravitas: Deep experience in stakeholder management; comfortable providing pushback to C-Suite and senior leaders to protect the brand and the team.

• Architect Mindset: You are a master of frameworks, positioning, and organizational flow. You see around corners and identify gaps before they become chaos.

• Strategic Resilience: Comfortable operating as a partner and translating big-level ideas into a usable roadmap for a fast-paced team.

• People-First Leader: Experience leading "leaders"—knowing how to empower established heads of Content, Social, Creative and Opps rather than replacing their influence.

Pay Range

$250,000 - $275,000 USD

Company Information

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.