VP - Admissions
Job Summary
The Vice President (VP) of Admissions reports to the Senior Vice President (SVP) of Operations and is responsible for strategic management of the student recruitment lifecycle, admissions processes, and the training and development strategies across the platform. This person is responsible for creating demand and conversion by maintaining dotted-line and functional relationships. They are responsible for achieving company goals for each vertical, targets and objectives related to existing campus operations.
Key Responsibilities
Owns and drives market demand & conversion, delivering satisfaction and serves as voice of the Admissions extended network.
Provides leadership to the Ground Enrollment Teams, and counsel to the SVP of Operations and executive leaders, in implementing customer and growth objectives that appropriately reflect business goals.
Establishes and oversees comprehensive policies, procedures, and training to ensure the Admissions Process Overview (APO) is fully compliant and executed in alignment with all applicable federal, state, and local regulations (e.g., Title IV) and accrediting body standards, actively mitigating institutional risk.
Drives the integration and optimization of the Admissions process with the Student Financial Services and/or Financial Aid workflow, focusing on minimizing "Not Packaged" files, reducing the time-to-ISIR completion, and ensuring timely, accurate financial readiness is provided by the Ground Enrollment Teams to support a seamless and compliant student enrollment experience.
Pairs strategically with the Marketing Team and external agency to continuously monitor lead quality, "Marketing Impact" and "Admissions Impact" lead-to-enrollment performance, ensuring Ground Admissions Teams have optimized follow-up strategies to maximize demand capture and conversion across all campaigns and channels.
Manages day-to-day operations, adherence to our processes and metrics as well as managing departmental budgets as defined by the annual operating plan (AOP).
Hires, trains, develops and manages a high-performance team focusing on new student demand and conversion.
Develops a metrics/customer/market-driven culture in accordance with our overall company culture and priorities.
Partners with Operations Team and other Leadership Team members to identify opportunities for our Admissions Process Overview (APO) improvements and design. Facilitates successful implementation of new programs through the organization.
Fosters an organization of continuous process improvement.
Serves as a voice of the customer in collaborating closely with the Leadership Team to understand company, technology and product strategy. Recommends changes and enhancements to the current platform.
Works closely with the ground campus teams and leaders to help properly define market opportunities and support methodologies to ensure overall organizational success.
Ensures growth-related reports and other internal data points are provided to the SVP of Operations and Ops Team. Develops new reporting tools and dashboards as needed.
Works with leadership in prioritizing market objectives to drive demand and increase market share funneling new student enrollment to existing campuses.
Responsible for recruiting, training, and coaching members of the Extended Leadership Team (ELT).
Other Responsibilities
Travel up to 50% or as needed by the business demand.
Willingness to work nights, weekends, and/or holidays.
Ability to work in a fast-paced environment and meet deadlines of multiple concurrent tasks.
Ability to remain flexible and easily adapt to changes in work environment or schedule.
Ability to communicate effectively and provide a positive, professional impression via phone, email, text and in-person to students and staff from diverse backgrounds.
Ability to work and succeed individually and as part of a team in a highly structured and regulated work environment.
Ability to work remotely in any/all states in which Ancora is licensed/approved to do business.
Education and Experience
Required: Bachelor’s degree in Business Administration, Marketing, or Human Resources or other industry-related specialization required. Or at least 5 years of industry-related experience including 3 years in upper management required.
Preferred: Master’s degree in Business Administration, Operations Research, or equivalent training and experience required.
Physical Demands
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell.
The employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Prolonged periods sitting at a desk and working on a computer.
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.