Associate Vice President, Admissions

About the role

The Associate Vice President of Admissions will lead a high-impact goal-oriented portfolio spanning undergraduate and graduate recruitment, admissions operations, and the campus visit experience. As a key member of the enrollment leadership team, this individual will influence institutional strategy, collaborate with senior leaders, and represent UNT to partners and communities across Texas and beyond.

Responsibilities

• Provide strategic leadership for undergraduate and graduate recruitment, admissions operations, and visitor experience functions.
• Partner with academic and administrative leaders to align recruitment strategies with institutional priorities, academic capacity, and student success goals.
• Contribute to cross-campus planning efforts to integrate enrollment strategy into long-range institutional planning.
• Collaborate with Enrollment Management leadership to address evolving student needs, higher education trends, legislative requirements, and emerging technologies.
• Develop and execute annual undergraduate and graduate recruitment plans aligned with the University Strategic Enrollment Management Plan.
• Establish benchmarks at each stage of the enrollment funnel and hold parties accountable for their efforts toward achieving those goals.
• Lead territory-based recruitment strategies that strengthen relationships with high schools and community colleges while improving student engagement and follow-through.
• Partner with Enrollment Management Communications to implement marketing and communication strategies that support recruitment, conversion, and institutional visibility.
• Analyze enrollment data and student trends to enhance analytics and reporting infrastructure supporting forecasting, predictive modeling, yield management, and strategic decision-making.
• Share data and reports that enable other stakeholders to contribute to enrollment growth.
• Oversee admissions operations, including application processing, evaluation workflows, and decision release processes, while leading staff responsible for application review, file processing, and admissions decisions.
• Develop, implement, and maintain admissions policies, procedures, and standard operating practices that support consistent application review, transcript processing, compliance, data integrity, and high-quality service delivery.
• Utilize technology and leverage platforms to drive optimization and improve communication strategies, automate workflows, strengthen reporting and analytics, streamline application and transcript processing, ensure regulatory compliance, and enhance operational effectiveness and the student experience.
• Advance continuous improvement, operational efficiency, and innovation across all admissions pathways.
• Serve as a visible campus and public-facing leader advancing admissions strategy, recruitment initiatives, and enrollment outcomes.
• Professionally develop staff to improve retention and growth.
• Represent the Vice President and the Office of Admissions on university committees, advisory councils, community organizations, and external events.

Requirements

• Bachelor's degree in related field and ten years of closely related professional experience.
• Demonstrated technology proficiency with various software applications, CRM experience highly desirable.
• Demonstrated ability to develop and execute enrollment management strategies.
• Strong leadership, interpersonal, and relationship-building skills.
• Knowledge of enrollment management regulations, compliance requirements, and ethical standards.
• Experience leading operations, process improvement, and organizational change in a higher education environment.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to build collaborative, results-oriented teams and partnerships across the university.
• Excellent communication, diplomacy, and presentation skills.
• Commitment to innovation, customer service, and continuous improvement.
• Ability to manage competing priorities and resolve complex issues effectively.

Qualifications

• Master's degree in related field of higher education, student services, counseling, or related field.

Skills

• Demonstrated ability to develop and execute enrollment management strategies.
• Strong leadership, interpersonal, and relationship-building skills.
• Knowledge of enrollment management regulations, compliance requirements, and ethical standards.
• Experience leading operations, process improvement, and organizational change in a higher education environment.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to build collaborative, results-oriented teams and partnerships across the university.
• Excellent communication, diplomacy, and presentation skills.
• Commitment to innovation, customer service, and continuous improvement.
• Ability to manage competing priorities and resolve complex issues effectively.