Volunteer Online Music Marketer for Music Driven Recovery and Skills Project for Young People in Africa with HOPE BUILDERS INTERNATIONAL CONSULT

About the role

This is an unpaid, volunteer opportunity to work with an Ashoka Fellow on The Freedom Rhythm Initiative, a music-driven recovery project that uses Rap, Reggae, and Rock tracks to raise funds and awareness for building a specialized rehabilitation and skills development center.

About the Affiliated Organization

Vision: To empower individuals and organizations to achieve their full potential through innovative capacity-building solutions.

Mission: We deliver transformative training and development programs that foster growth, inspire excellence, and create a positive impact on society. Bridging the gap between theory and practice thereby producing job creators not job seekers.

Responsibilities

• Plan and execute online marketing campaigns across streaming platforms (Spotify, Apple Music, YouTube) to maximize plays and digital reach.
• Create engaging campaigns (short-form videos, teasers, stories) around the Rap, Reggae, and Rock tracks to highlight the mission and drive traffic to the fundraising page.
• Integrate music releases with online fundraising tools, directing listeners and supporters to donate toward the rehabilitation center's construction.
• Pitch releases to relevant playlist curators, music bloggers, and online communities focused on music for social impact, recovery, and independent arts.

Why your work is important

• Direct Catalyst for Capital: The music serves as the engine for fundraising; without effective digital marketing, the music cannot reach the donors, partners, and streams required to fund the physical center.
• Expanding Impact: Effective online marketing ensures the message of hope reaches people actively struggling with substance abuse, connecting them to a community focused on transformation through tech, arts, green energy, and agriculture.

Volunteer logistics

• Estimated hours required per week: 6 hours
• Estimated duration of the project: 6–12 months
• Position type: Virtual (Remote)
• Language requirements: English

Desired skills and experience

• Digital Music Promotion & Distribution:
  • Mastery of platforms like Spotify for Artists, Apple Music for Artists, and YouTube Studio to optimize profiles, pitch releases to editorial playlists, and track listener demographics.
  • Ability to build relationships with independent playlist curators, music bloggers, and radio programmers within Rap, Reggae, and Rock niches.
• Social Media & Short-Form Content Strategy:
  • Proficiency in driving organic reach on TikTok, Instagram (Reels), and YouTube Shorts using music trends and audio snippets.
  • Basic video editing and copywriting skills to convert raw studio footage and mission updates into compelling social posts.
• Crowdfunding & Funnel Optimization:
  • Ability to set up conversion funnels that guide casual music listeners from “streaming a track” to “donating on a crowdfunding landing page” (e.g., GoFundMe, Kickstarter, or a custom site).
  • Experience running low-budget target ads (Meta Ads Manager, Google/YouTube Ads) aimed at music lovers and philanthropy-minded audiences.
• Cause-Marketing & Public Relations:
  • Skill in framing the project's core message—replacing addiction with skills in tech, arts, green energy, and agriculture—into press releases for news outlets, music magazines, and social impact blogs.
  • Capability to nurture an online community of supporters, turning passive listeners into brand advocates and regular donors.