Volunteer: Marketing Plan and Implementation Calendar

About the role

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. We need a marketing plan that complements our existing fundraising plan. We currently have a fundraising plan in place and require a coordinated marketing approach that aligns with it. We are looking for a volunteer with Marketing Strategy expertise to help our board and executive director implement a coordinated marketing approach.

Wisconsin Doulas Association, INC Mission: Help elevate the voices of doulas and families across Wisconsin as we work to strengthen maternal health policy and the doula workforce.

Responsibilities

• Create a marketing calendar outlining planned marketing activities and key dates.
• Compile a list of marketing ideas with brief descriptions that align with our fundraising efforts.
• Draft an implementable workflow and responsibilities checklist that our board can use to support the executive director in carrying out the calendar and campaign activities.