VNPC Communications Strategist, SOM/Pediatrics
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones.
We need to extract substantive content: The posting includes Advertising Summary (intro), Position Summary, Core Responsibilities (with sub-bullets), Planning, Evaluation, and Reporting, Relationship Building and Maintenance, Training and Leadership, Teamwork and Customer Service, Financial Administration, Other Duties As Assigned, Qualifications (Minimum and Preferred), Salary Range: Up to $80,000 (Commensurate with Experience), Benefits: description, FLSA Exemption Status: Exempt, Hours per Week: 40, Restricted Position: Yes ORP Eligible: No Flexible Work Arrangement: Hybrid, Contact info.
We need to decide which sections to include: About the role (maybe from Advertising Summary + Position Summary). Responsibilities (Core Responsibilities etc). Requirements (Qualifications). Skills (maybe from qualifications). Benefits (provided). Pay (Salary Range). Schedule (Hours per Week). Also maybe "Work Arrangement" could be part of Schedule? But we only include sections if real content.
We must not include placeholder like "commensurate with experience" as filler? The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. So we can include Pay section with the salary range, even though it says "Up to $80,000 (Commensurate with Experience)". The phrase "Commensurate with Experience" might be considered filler? It's part of the salary description. The instruction says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") — that seems to refer to headings where the content is just that placeholder. But if we have actual salary range plus that phrase, it's okay. We'll include Pay section with the salary range.
Benefits: we have description, include Benefits section.
Schedule: Hours per Week: 40. That's specific, include Schedule.
We also have FLSA Exemption Status: Exempt, Restricted Position: Yes ORP Eligible: No Flexible Work Arrangement: Hybrid. Could be part of Schedule or maybe a separate section like "Employment Details". But we only have predefined headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could incorporate FLSA etc into Schedule or About the role? Probably better to add a short paragraph under About the role or maybe under Schedule? The instruction: Prefer a few substantive sections over many thin ones. So we could embed those details in About the role or Schedule. But we need to preserve ALL substantive information. So we must not drop them. We can include them in a
under About the role or Schedule.
We also have Contact Name and Email. That's minor metadata; we can fold into a short
maybe under About the role or at end.
We must not include Job ID/requisition numbers as headings; we can drop them or fold into a short
. The posting includes "University Job Title: Communications Generalist 1-2, (13231N, 13232N)" and Contact Name etc. We'll fold those into a short
maybe under About the role.
We need to remove boilerplate like "For priority consideration, please submit your application by October 9, 2026." That's application instruction; remove.
Also remove duplicated lines.
Now structure:
About the role
Advertising Summary: Virginia Commonwealth University (VCU) School of Medicine is a premier academic medical center located in the heart of Richmond. Accounting for almost half of VCU’s sponsored research, the School of Medicine is internationally recognized for patient care and education. Unit: School Of Medicine MBU Department: Pediatrics Position Summary The VNPC Communications Strategist will support the development and lead the execution of strategic communications initiatives that elevate the visibility, impact, and reach of the Virginia Neonatal Perinatal Collaborative (VNPC). This role is responsible for telling the VNPC story across all programs, projects, and funding sources by translating complex maternal and infant health, quality improvement, and public health initiatives into compelling, audience-centered communications that engage stakeholders and inspire action. The Communications Strategist will serve as the organization's communications leader, ensuring the successful execution of communication deliverables and reporting requirements associated with funded initiatives while advancing a cohesive, unified VNPC brand and message. This position will develop and implement innovative communication strategies, campaigns, and engagement opportunities that expand awareness of VNPC's mission, strengthen participation in quality improvement efforts, and increase the organization's reach among healthcare professionals, community partners, policymakers, and families across Virginia. A key function of this role is relationship building and partner engagement. The Communications Strategist will cultivate and maintain strong partnerships with Virginia birth hospitals, healthcare providers, health systems, community-based organizations, state agencies, advocacy groups, and other leaders influential to maternal and infant health outcomes. Through these collaborations, the Strategist will help drive engagement, support project participation, amplify program successes, and ensure stakeholders remain informed, connected, and invested in VNPC's work. The ideal candidate is a strategic thinker and skilled communicator who can balance the execution of funding-related deliverables with creativity and innovation. They will identify new opportunities to enhance VNPC's communications strategy, leverage data and audience insights to improve engagement, and ensure that all communications effectively demonstrate the measurable impact VNPC is making to improve maternal and infant health outcomes throughout the Commonwealth of Virginia.
But we need to avoid repeating job title as heading; we didn't.
We could trim some redundancy but must preserve ALL substantive information. The above includes a lot but maybe we can keep it.
Now Responsibilities: combine Core Responsibilities, Planning, Evaluation, and Reporting, Relationship Building and Maintenance, Training and Leadership, Teamwork and Customer Service, Financial Administration, Other Duties As Assigned.
We need to use - for any list of duties/requirements/benefits. So we will create a
with each duty as - . Might be many items; we need to preserve all. We'll extract each bullet from the text.
Let's list duties from the posting:
Core Responsibilities:
- Program Activities
- Implement and maintain a communication plan for the VNPC including social media, website, blog, and newsletters.
- Lead implementation and completion of all communications-related grant deliverables as outlined by grant workplans.
- Identify methods for transforming maternal and infant health data into relatable stories.
- Provide communications technical assistance to staff, hospitals, and volunteers implementing VNPC’s quality improvement projects and other initiatives when appropriate.
- Assist with basic graphic design as necessary for flyers, social media graphics, document design, professional poster design, etc.
- Ensure all communication assets best represent the VNPC’s mission, projects, initiatives, activities, and public appearance.
- Ensure all communications activities are focused on reaching the VNPC’s primary audience, and content is appropriate and relatable to that audience.
- Apply public health core values when implementing program activities at the local, system, or state level.
- Planning, Evaluation, and Reporting
- Assist with developing an annual communications plan and strategies for the VNPC. This plan should include ways to disseminate and promote VNPC’s work and outcomes on a state and national level.
- Assist with grant and general assembly reporting. This includes tracking reportable metrics and contributing to writing report narratives. Ensure report requirements are accurate, complete, and consistently meet submission deadlines.
- Identify important and timely topics impacting Virginia’s maternal and infant health outcomes, and pregnant and postpartum women.
- Participate in evaluation of VNPC programs, projects, initiatives, and grants.
- Evaluate the success and effectiveness of communications activities at least quarterly. Write a quarterly communications report.
- Develop plans for promotion, recruitment, and dissemination of VNPC quality improvement projects and events.
- Research available grants and funding opportunities and assist with writing as necessary.
- Relationship Building and Maintenance
- Foster and maintain healthy relationships with VNPC’s vested partners, state agencies, hospital staff, and other maternal and infant health organizations.
- Serve as media coordinator and representative for the VNPC, escalating media inquiries as appropriate.
- Maintain effective working relationships with all VNPC business partners, contractors, and consultants.
- Represent the VNPC on appropriate committees and groups as needed.
- Training and Leadership
- Set a professional example and proactively promote collaboration amongst team members and external partners and volunteers.
- Seek additional learning and skill development opportunities to strengthen understanding of public health concepts, public health communications, partner engagement, quality improvement, project management, workload management and organization, and other related topics.
- Practice leadership and accountability for all assigned, or role appropriate tasks.
- Complete an annual individual development plan in alignment with your role and long-term professional growth.
- Complete all required trainings and development opportunities assigned by VCU, VCU Health, and VNPC.
- Teamwork and Customer Service
- Work with other VNPC staff as a collaborative team and treat coworkers with respect.
- Contribute to collective team projects by completing assigned tasks in a timely manner and to the best of your ability.
- Be willing to assist other team members when needed.
- Actively prepare for and contribute to planning and strategy meetings, brainstorming sessions, and other team meetings. Share ideas and listen to ideas from others.
- Make suggestions for improving internal work processes to increase effectiveness or efficiency, decrease cost, and/or strengthen external relationships.
- Practice rapid resolution when experiencing conflict with other team members. Seek guidance from supervisor when needed.
- Treat internal and external partners with excellent customer service. Communicate respectfully, appreciate diversity, and respect differences.
- Observe confidentiality with sensitive or proprietary information.
- Use clear and effective verbal and written communication.
- Financial Administration
- Work under the direction of your supervisor to provide fiscal support to the organization as appropriate.
- Track costs, expenditures, and renewal dates for communications platforms and tools.
- Perform routine fiscal assignments as needed.
- Advise and alert supervisor of any compliance concerns.
- Monitor, evaluate, and ensure accurate files are maintained for all communications related expenditures.
- Other Duties As Assigned
- May be required to perform other duties as assigned.
We'll put each as
- .
Now Requirements: maybe combine Minimum Qualifications and Preferred Qualifications? The headings: Requirements, Qualifications, Skills. We need to decide which sections to include. The posting has Qualifications (Minimum and Preferred). Could treat as Qualifications section. Skills could be derived from qualifications (proficiency in MS Office, Canva, Adobe Illustrator, social media management). But we could also include a Skills section listing those. However we must not create thin sections; we could combine Qualifications and Skills into one Qualifications section, but the instruction says we can use those headings if we have content. We could have Qualifications (minimum) and Skills (list of prof
for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract substantive content: The posting includes Advertising Summary (intro), Position Summary, Core Responsibilities (with sub-bullets), Planning, Evaluation, and Reporting, Relationship Building and Maintenance, Training and Leadership, Teamwork and Customer Service, Financial Administration, Other Duties As Assigned, Qualifications (Minimum and Preferred), Salary Range: Up to $80,000 (Commensurate with Experience), Benefits: description, FLSA Exemption Status: Exempt, Hours per Week: 40, Restricted Position: Yes ORP Eligible: No Flexible Work Arrangement: Hybrid, Contact info. We need to decide which sections to include: About the role (maybe from Advertising Summary + Position Summary). Responsibilities (Core Responsibilities etc). Requirements (Qualifications). Skills (maybe from qualifications). Benefits (provided). Pay (Salary Range). Schedule (Hours per Week). Also maybe "Work Arrangement" could be part of Schedule? But we only include sections if real content. We must not include placeholder like "commensurate with experience" as filler? The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. So we can include Pay section with the salary range, even though it says "Up to $80,000 (Commensurate with Experience)". The phrase "Commensurate with Experience" might be considered filler? It's part of the salary description. The instruction says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") — that seems to refer to headings where the content is just that placeholder. But if we have actual salary range plus that phrase, it's okay. We'll include Pay section with the salary range. Benefits: we have description, include Benefits section. Schedule: Hours per Week: 40. That's specific, include Schedule. We also have FLSA Exemption Status: Exempt, Restricted Position: Yes ORP Eligible: No Flexible Work Arrangement: Hybrid. Could be part of Schedule or maybe a separate section like "Employment Details". But we only have predefined headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could incorporate FLSA etc into Schedule or About the role? Probably better to add a short paragraph under About the role or maybe under Schedule? The instruction: Prefer a few substantive sections over many thin ones. So we could embed those details in About the role or Schedule. But we need to preserve ALL substantive information. So we must not drop them. We can include them in a
under About the role or Schedule. We also have Contact Name and Email. That's minor metadata; we can fold into a short
maybe under About the role or at end. We must not include Job ID/requisition numbers as headings; we can drop them or fold into a short
. The posting includes "University Job Title: Communications Generalist 1-2, (13231N, 13232N)" and Contact Name etc. We'll fold those into a short
maybe under About the role. We need to remove boilerplate like "For priority consideration, please submit your application by October 9, 2026." That's application instruction; remove. Also remove duplicated lines. Now structure:
About the role
Advertising Summary: Virginia Commonwealth University (VCU) School of Medicine is a premier academic medical center located in the heart of Richmond. Accounting for almost half of VCU’s sponsored research, the School of Medicine is internationally recognized for patient care and education. Unit: School Of Medicine MBU Department: Pediatrics Position Summary The VNPC Communications Strategist will support the development and lead the execution of strategic communications initiatives that elevate the visibility, impact, and reach of the Virginia Neonatal Perinatal Collaborative (VNPC). This role is responsible for telling the VNPC story across all programs, projects, and funding sources by translating complex maternal and infant health, quality improvement, and public health initiatives into compelling, audience-centered communications that engage stakeholders and inspire action. The Communications Strategist will serve as the organization's communications leader, ensuring the successful execution of communication deliverables and reporting requirements associated with funded initiatives while advancing a cohesive, unified VNPC brand and message. This position will develop and implement innovative communication strategies, campaigns, and engagement opportunities that expand awareness of VNPC's mission, strengthen participation in quality improvement efforts, and increase the organization's reach among healthcare professionals, community partners, policymakers, and families across Virginia. A key function of this role is relationship building and partner engagement. The Communications Strategist will cultivate and maintain strong partnerships with Virginia birth hospitals, healthcare providers, health systems, community-based organizations, state agencies, advocacy groups, and other leaders influential to maternal and infant health outcomes. Through these collaborations, the Strategist will help drive engagement, support project participation, amplify program successes, and ensure stakeholders remain informed, connected, and invested in VNPC's work. The ideal candidate is a strategic thinker and skilled communicator who can balance the execution of funding-related deliverables with creativity and innovation. They will identify new opportunities to enhance VNPC's communications strategy, leverage data and audience insights to improve engagement, and ensure that all communications effectively demonstrate the measurable impact VNPC is making to improve maternal and infant health outcomes throughout the Commonwealth of Virginia.
But we need to avoid repeating job title as heading; we didn't. We could trim some redundancy but must preserve ALL substantive information. The above includes a lot but maybe we can keep it. Now Responsibilities: combine Core Responsibilities, Planning, Evaluation, and Reporting, Relationship Building and Maintenance, Training and Leadership, Teamwork and Customer Service, Financial Administration, Other Duties As Assigned. We need to use- for any list of duties/requirements/benefits. So we will create a
- with each duty as
- . Might be many items; we need to preserve all. We'll extract each bullet from the text. Let's list duties from the posting: Core Responsibilities: - Program Activities - Implement and maintain a communication plan for the VNPC including social media, website, blog, and newsletters. - Lead implementation and completion of all communications-related grant deliverables as outlined by grant workplans. - Identify methods for transforming maternal and infant health data into relatable stories. - Provide communications technical assistance to staff, hospitals, and volunteers implementing VNPC’s quality improvement projects and other initiatives when appropriate. - Assist with basic graphic design as necessary for flyers, social media graphics, document design, professional poster design, etc. - Ensure all communication assets best represent the VNPC’s mission, projects, initiatives, activities, and public appearance. - Ensure all communications activities are focused on reaching the VNPC’s primary audience, and content is appropriate and relatable to that audience. - Apply public health core values when implementing program activities at the local, system, or state level. - Planning, Evaluation, and Reporting - Assist with developing an annual communications plan and strategies for the VNPC. This plan should include ways to disseminate and promote VNPC’s work and outcomes on a state and national level. - Assist with grant and general assembly reporting. This includes tracking reportable metrics and contributing to writing report narratives. Ensure report requirements are accurate, complete, and consistently meet submission deadlines. - Identify important and timely topics impacting Virginia’s maternal and infant health outcomes, and pregnant and postpartum women. - Participate in evaluation of VNPC programs, projects, initiatives, and grants. - Evaluate the success and effectiveness of communications activities at least quarterly. Write a quarterly communications report. - Develop plans for promotion, recruitment, and dissemination of VNPC quality improvement projects and events. - Research available grants and funding opportunities and assist with writing as necessary. - Relationship Building and Maintenance - Foster and maintain healthy relationships with VNPC’s vested partners, state agencies, hospital staff, and other maternal and infant health organizations. - Serve as media coordinator and representative for the VNPC, escalating media inquiries as appropriate. - Maintain effective working relationships with all VNPC business partners, contractors, and consultants. - Represent the VNPC on appropriate committees and groups as needed. - Training and Leadership - Set a professional example and proactively promote collaboration amongst team members and external partners and volunteers. - Seek additional learning and skill development opportunities to strengthen understanding of public health concepts, public health communications, partner engagement, quality improvement, project management, workload management and organization, and other related topics. - Practice leadership and accountability for all assigned, or role appropriate tasks. - Complete an annual individual development plan in alignment with your role and long-term professional growth. - Complete all required trainings and development opportunities assigned by VCU, VCU Health, and VNPC. - Teamwork and Customer Service - Work with other VNPC staff as a collaborative team and treat coworkers with respect. - Contribute to collective team projects by completing assigned tasks in a timely manner and to the best of your ability. - Be willing to assist other team members when needed. - Actively prepare for and contribute to planning and strategy meetings, brainstorming sessions, and other team meetings. Share ideas and listen to ideas from others. - Make suggestions for improving internal work processes to increase effectiveness or efficiency, decrease cost, and/or strengthen external relationships. - Practice rapid resolution when experiencing conflict with other team members. Seek guidance from supervisor when needed. - Treat internal and external partners with excellent customer service. Communicate respectfully, appreciate diversity, and respect differences. - Observe confidentiality with sensitive or proprietary information. - Use clear and effective verbal and written communication. - Financial Administration - Work under the direction of your supervisor to provide fiscal support to the organization as appropriate. - Track costs, expenditures, and renewal dates for communications platforms and tools. - Perform routine fiscal assignments as needed. - Advise and alert supervisor of any compliance concerns. - Monitor, evaluate, and ensure accurate files are maintained for all communications related expenditures. - Other Duties As Assigned - May be required to perform other duties as assigned. We'll put each as
- . Now Requirements: maybe combine Minimum Qualifications and Preferred Qualifications? The headings: Requirements, Qualifications, Skills. We need to decide which sections to include. The posting has Qualifications (Minimum and Preferred). Could treat as Qualifications section. Skills could be derived from qualifications (proficiency in MS Office, Canva, Adobe Illustrator, social media management). But we could also include a Skills section listing those. However we must not create thin sections; we could combine Qualifications and Skills into one Qualifications section, but the instruction says we can use those headings if we have content. We could have Qualifications (minimum) and Skills (list of prof