Visual Marketing Designer

Nth Generation is a locally and nationally award-winning IT Services & Solution Provider, recognized as one of the Best Places to Work in San Diego, featured in Inc Magazine’s Best Places to Work, and holding a perfect score on Glassdoor. We pride ourselves on our vision, mission, and values.

About the role

The Visual Marketing Designer is responsible for designing and executing visual content across multiple channels and media—including the company website, social media, online and offline assets, virtual events, trade shows, videos, and paid advertising—to support sales and marketing efforts. This role contributes to establishing and fortifying Nth’s brand identity and reputation while fostering growth of our customer base. Occasional work during evenings or weekends may be required without prior notice. This is a non-exempt/hourly position.

Responsibilities

• Design and execute visual content for digital, print, packaging, and trade-show mediums, including:
  • Email, blog, and social media campaigns
  • Website layout and design
  • Advertisements
  • Branded swag and wayfinding
  • Blogging and social media design
  • Trade-show booth design
  • Large and small-scale promotional materials
• Deliver cross-departmental graphic design needs by collaborating with the Marketing Coordinator, Chief Technology Officer, Event Coordinators, Account Managers, and other team members to produce branded content, such as:
  • PowerPoint presentations
  • Pictorial company directory and org charts (with HR)
  • Photo and/or video editing
• Co-brand with numerous technology partner manufacturers.
• Perform videography editing using Adobe programs.
• Serve as an internal resource on AI-assisted design best practices in collaboration with the Senior Director.
• Evaluate current and emerging AI design tools and workflow technologies for practical marketing applications.
• Use approved generative AI tools to manage and accelerate workflow, design concepting, delivery, and scalability.
• Review AI-generated creative for brand accuracy, visual consistency, quality, and appropriateness before use.
• Validate AI-assisted content for accuracy, relevance, and brand suitability.
• Use AI-powered analytics to evaluate campaign performance and recommend creative enhancements (with the Marketing Coordinator).
• Maintain the digital asset library, including AI transparency, tagging, and asset tracking.
• Participate in ongoing education on AI tools, industry trends, intellectual property considerations, and responsible AI practices.
• Assist with maintaining swag inventory and tracking.
• Collaborate with the Marketing Coordinator or Senior Director to push campaigns via MailChimp or social media as needed.
• Remain flexible with time demands and frequent last-minute scheduling changes.
• Work during core hours (8:00 a.m. to 5:00 p.m.) and adjust for early or late tasks as required.
• Attend in-person meetings or perform inventory checks at the San Diego or Irvine offices.
• Perform additional duties as business and operational demands dictate.

Requirements

• Bachelor’s degree in graphic design or a related field.
• 3–5 years of relevant experience in a Visual Marketing Designer role, with interest or experience in the Information Technology industry.
• Proven, robust portfolio illustrating your design process and examples.
• Experience creating design for web, mobile, and print.

Skills

• Knowledge of digital marketing techniques, tools, and procedures.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Premiere, Photoshop).
• Working knowledge of typography and copy.
• Proficiency in website interfaces (e.g., Wix) and social media design.
• Understanding of the printing process and specifications.
• Working knowledge of UI/UX fundamentals.
• Experience with Microsoft Office 365 applications (Teams, Excel, Word, PowerPoint, Outlook).
• Strong written and verbal communication skills; ability to build and maintain effective working relationships with customers, vendors, partners, and teammates.
• Collaborative, positive, patient, enthusiastic, and customer-focused approach.
• Ability to work effectively both independently and within cross-functional teams.
• Strong time-management skills; ability to balance multiple priorities, meet deadlines, and adapt quickly in a changing environment.
• Methodically organized, detail-oriented, and able to solve problems under pressure.
• Bonus skill: Photography.

AI Competencies

• Proficiency with LLM-powered administrative and task-management tools (e.g., Copilot, ChatGPT, Claude).
• Experience with AI-empowered creative and marketing platforms (e.g., Adobe Firefly, Mailchimp, Wix).
• Proficiency with AI video generation and editing platforms (e.g., Runway, Pika, Sora, CapCut AI features).
• Experience leveraging AI for design concepts, copywriting, image creation, research, and reporting.
• Ability to refine and research AI prompt improvement.
• Skilled in AI-assisted image editing (background removal, image expansion, object removal, retouching, resizing, creative variations).
• Ability to prompt for visual direction (layouts, campaign concepts, image styles, brand-aligned creative exploration).
• Understanding of ethical, legal, copyright, and data privacy considerations related to AI-generated content.
• Commitment to ongoing proficiency with emerging AI tools and technologies through continuous learning.

Culture

• Demonstrates a positive “can-do” attitude with clients and co-workers.
• Takes ownership of problems and finds creative solutions quickly.
• Works efficiently to solve problems while maintaining professionalism and courtesy.
• Operates with integrity and avoids unnecessary risks.
• Believes in the motto “The Customer is Always Right” and goes the extra mile to complete tasks thoroughly.
• Values teamwork and knowledge-sharing as essential to success.
• Cheerfully assists others, even outside of the job description.
• Collaborates well with employees and client staff, speaking up to ensure proper procedures and ethical practices.
• Projects a positive, friendly attitude and avoids complaining to clients, vendors, partners, or co-workers.
• Contributes to team morale and prioritizes physical safety.