Visual Designer

Job Objective

Develop and design high-quality deliverables for digital and print that elevate, differentiate and function on-brand and on-strategy from concept to completion in support of division and company objectives. Intimately understand the competitive space and our multiple stakeholders. Follow and continuously improve Encova’s brand standards and guidelines.

Responsibilities

• Develop and create design solutions to communicate ideas using graphic design processes and techniques, including but not limited to: typography, images (digital photography, illustration and fine art) and other forms of graphic arts to prepare multi-channel marketing campaigns and communication materials, such as sales collateral, brochures, ads, flyers, social media and online ad graphics, presentations, booklets, annual reports, newsletters, public relations material, signage and other forms of traditional and digital advertising.
• Supports development of marketing and user interface content, usability, information architecture and visual design to create a compelling, intuitive and consistently branded user experience across all digital experiences, including desktop, mobile and tablet interfaces (omni channel).
• Relentlessly consider the whole system or multi-channel campaign from the customer or user’s perspective. Proactively identify solutions to issues and makes recommendations for continuous improvement.
• Prepare image-based designs graphically rendered in appropriate formats to be used as flash banners and carousels on public and agents-only websites, and with other graphically rendered forms/greetings/materials.
• Operate company photography and videography equipment and software.
• Photography and videography services including but not limited to: associate security identification cards, agency luncheons, dignitary visits, associate appreciation activities, community involvement projects, special agent functions, social media campaigns and reels, architectural and office interior images, location shoots and studio still and video shoots.
• Duties include maintenance and acquisition of photography and videography equipment, as well as archives and editing/retouching.
• Manage projects, when assigned, and keep team members working within established deadlines.
• Creative support is provided primarily to members of Branding and Communications but is also provided to agents and key stakeholders of Encova.
• Provide direction on most appropriate production methods or sourcing for all projects.
• Communicate skills and an ability to drill down to a customer's requirements.
• Support the other visual designers.

Qualifications

BA/BS degree in graphic design, communications, digital media, user experience design or related field, required. High level of proficiency in design, UX, web and multimedia software and applications, such as Adobe Creative Suite and Microsoft Office. Grasp of UX best practices for web and mobile product design. Knowledge and/or experience of website structure best practices and creating sitemaps. Knowledge of printing procedures, photography and illustration. Knowledge of shooting video, animation and editing as needed. Excellent visual, verbal and written communication skills. Specialized knowledge of methods and techniques of graphic design and layout. Candidate must have a thorough knowledge of electronic publishing needs of printers, advertising mediums and other outlets so that publishing preparation costs can be kept to a minimum and production quality can be maximized. Working knowledge of various printing techniques, equipment and processes, including four or more color production; a working knowledge of electronic presentation software, such as PowerPoint and Keynote, as well as equipment needed to display finished presentations; a working knowledge of the design requirements and supporting Adobe software for web page development. Illustration/sketch design is helpful.

Skills

• Proficiency in design, UX, web and multimedia software and applications, such as Adobe Creative Suite and Microsoft Office.
• Knowledge and/or experience of website structure best practices and creating sitemaps.
• Knowledge of printing procedures, photography and illustration.
• Knowledge of shooting video, animation and editing as needed.
• Excellent visual, verbal and written communication skills.
• Specialized knowledge of methods and techniques of graphic design and layout.
• Thorough knowledge of electronic publishing needs of printers, advertising mediums and other outlets so that publishing preparation costs can be kept to a minimum and production quality can be maximized.
• Working knowledge of various printing techniques, equipment and processes, including four or more color production; a working knowledge of electronic presentation software, such as PowerPoint and Keynote, as well as equipment needed to display finished presentations; a working knowledge of the design requirements and supporting Adobe software for web page development.
• Illustration/sketch design is helpful.