Visual Content Designer - Play & Park Structures

About the role

A hybrid-creative-technical role that blends graphic design and CAD rendering to create compelling, on-brand visual assets for marketing and sales efforts. This individual will lead the development of photorealistic renderings and conceptual visuals for all Specialty Play Group brands – Play & Park Structures, Freenotes Harmony Park, UltraPlay, and BigToys – as well as support National Account projects as needed. The role reports into the Marketing team but works closely with CAD and Product teams to ensure rendering accuracy, brand alignment, and visual storytelling across multiple platforms, including websites, catalogs, promotions, and sales presentations.

Responsibilities

• Create high-quality 2D and 3D product renderings, environment concepts, and visual merchandising layouts using tools like Lumion, 3DS Max, AutoCAD, SolidWorks, Photoshop, and Illustrator.
• Collaborate with the marketing team to visually support campaigns, product launches, website content, and printed collateral.
• Coordinate with the CAD team to ensure product accuracy in all visual assets.
• Create custom playground renderings for National Account quotes when requested.
• Maintain a consistent visual language and brand style across all renderings and marketing assets.
• Manage a digital asset library of visuals and environmental templates to streamline production.
• Assist with minor graphic design tasks related to layout and formatting (brochures, flyers, website designs, social media posts).
• Perform additional tasks and responsibilities as assigned by Manager or Supervisor.

Requirements

• Associate’s or bachelor’s degree in graphic design, Industrial Design, or a similar field. Associate’s degree in design or drafting is preferred.
• Proficiency in rendering software (Lumion, 3DS Max, AutoCAD, SolidWorks), plus Photoshop and Adobe Creative Suite.
• Strong visual storytelling skills and an eye for layout, lighting, and color.
• Ability to manage multiple projects, work across departments, and meet deadlines.
• Experience in playground, landscape architecture, or environmental design is a plus.
• Experience in web visual assets or UX/UI is helpful but not required.
• Must be able to read and interpret documents, drawings, and specifications along with current safety guidelines and standards.
• Must be able to effectively communicate with internal teams and external stakeholders through both verbal and written communication.
• Ability to explain visual design choices and translate technical CAD language into marketing-friendly visuals.
• Detailed-oriented with excellent organizational and time-management skills.
• Strong visual storytelling and artistic sensibility.
• Ability to work both independently and in collaboration with cross-functional teams.
• Eagerness to contribute to a creative, purpose-driven team environment.

Skills

• Proficiency in AutoCAD, Lumion, 3DS Max, Adobe Photoshop, Illustrator, InDesign, and Microsoft Office Suite.
• Familiarity with file conversion, export settings, and digital asset management tools.
• Experience with KeyShot, SketchUp, Revit, or other modeling/visualization platforms is a plus.
• Analytical decision-making, communication, learning & adaptability, planning & organizing, cross-functional collaboration, professionalism & integrity, financial management, risk-taking/creative thinking, teamwork & relationship-building, results orientation, project management, and strong mechanical aptitude.

Reasoning Ability

• Ability to creatively solve problems, work with incomplete information, and make decisions that balance appeal with technical accuracy.
• Must be able to analyze project requirements and independently determine the best visual solution.
• Comfortable shifting between projects with short and long deadlines, handling competing priorities with professionalism.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee will frequently walk and sit; use hands and fingers, handle or feel; reach with hands and arms; and talk or listen.
• The employee will occasionally lift and/or move up to 25 pounds (50 pounds is the max).
• Specific vision abilities required by this job include close vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• The noise level in the work environment is usually quiet, except in the manufacturing environment where PPE may be required.