ViiV Healthcare (GSK) Senior Manager, US Enterprise Communications

About the role

In the Senior Manager, US Enterprise Communications role, you will plan, develop and deliver integrated internal and external communications that advance business objectives, strengthen corporate and product narratives, and ensure consistent messaging across ViiV Healthcare's US organization. This role will provide you the opportunity to lead key activities to progress your career.

This position is based at ViiV Healthcare's U.S. headquarters in Durham, NC. Relocation support is not available for this role.

Responsibilities

• Develop and execute integrated US enterprise communications strategies, campaigns and activations aligned with commercial priorities, business objectives, and product lifecycles.
• Partner across a matrixed organization—including global, commercial, internal communications, digital, medical, legal and regulatory teams—to drive business objectives and maintain consistent messaging.
• Lead the development, management and execution of product and corporate campaigns across earned, owned, paid and social channels, including influencer initiatives where appropriate.
• Own paid media communications strategies, aligning plans and messaging with brand strategy and ensuring effective promotional-review pull-through.
• Manage external expert and healthcare professional engagement, including recruiting, developing, training and maintaining a strong speaker bench and speakers bureau in partnership with relevant teams.
• Lead communications strategy and execution for congresses, scientific data milestones and external events, translating complex information into compelling narratives for key audiences.
• Plan and deliver communications for corporate events, sponsorships and community engagements, ensuring alignment with enterprise positioning and consistent message pull-through.
• Provide communications counsel and execution support for cross-functional teams and enterprise projects, including leadership town halls, field resources and employee engagement initiatives.
• Anticipate and prepare for emerging issues, coordinating rapid, appropriate and compliant responses with internal stakeholders.
• Oversee agency partners and budgets to deliver high-quality communications plans and materials efficiently and effectively.
• Establish measurable objectives, assess communications effectiveness and apply insights to optimize future programs.
• Ensure all communications comply with applicable regulations, policies, codes of conduct, ethics and values.

Qualifications

Basic Qualifications

• Bachelor's degree & 5+ years in a pharma product communications role
• Experience developing, implementing and measuring communications strategies and tactics supporting commercial objectives
• Experience with media relations and issues management

Preferred Qualifications

• Post graduate degree in communications
• Strong business acumen and understanding of the commercial environment
• Practical understanding of the regulatory environment and how it affects communications for Rx medicines
• A strong understanding of issues management

Skills

• Content Development
• Corporate Copywriting
• Crisis Communication Management
• Data Analytics
• Digital Fluency
• Market Shaping
• Public Relations (PR)
• Reputation Management
• Risk Management
• Storytelling

Benefits

ViiV offers a comprehensive benefits program through GSK. All ViiV employees receive the same benefits options and plans as GSK employees. Visit the GSK US Benefits Summary for details.

About the company

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in its unrelenting commitment to being a trusted partner for all people living with and affected by HIV. The company aims to think, act, and connect differently through a focus on education on and treatment for HIV, going to extraordinary lengths to deliver breakthroughs in treatments, care solutions and communities. ViiV goes beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.

ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition, offering the largest portfolio of HIV medicines available anywhere. The work culture is fast-paced, diverse, inclusive, competitive, and caring — a place to belong, an invitation to bring your very best, and a team full of impact-driven team members hungry to make a difference.

Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, ViiV is determined to help end the HIV epidemic. Guided by the mission to leave no person living with HIV behind, ViiV combines expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. Inclusion and diversity are kept at the heart of everything — from breakthrough innovation, to a diverse portfolio of medicines, to the work done to partner with HIV communities.