Video Director - Purdue Global

About the role

Purdue Global is expanding its YouTube presence and is seeking a Producer/Director to lead this expansion. The role reports directly to Purdue Global, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development.

Responsibilities

• Develop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy
• Write scripts and develop concepts, episode outlines, interview structures, and production plans
• Run production logistics end-to-end
• Direct hosts, students, faculty, and guests to capture authentic, engaging performances
• Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production
• Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals
• Manage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio
• Continuously refine creative formats based on YouTube performance, audience insights, and best practices
• Maintain a high creative bar while balancing efficiency, organization, and scalability
• Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

Requirements

5+ years of experience producing and directing YouTube or digital-first content

Strong portfolio demonstrating exceptional storytelling and creative leadership

Strong writing skills, from scripts to interview outlines to thumbnail and title concepts

Experience leading productions from concept through final delivery

Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident

Strong project management and organizational skills with experience managing multiple productions simultaneously

Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams

Confidence providing creative feedback throughout production and post-production

Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box

Bonus: Experience producing educational, career, or personal-transformation content

Experience working with higher education, edtech, or mission-driven brands

Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement

Experience helping build or grow YouTube channels

Qualifications

Strong portfolio demonstrating exceptional storytelling and creative leadership

Strong writing skills, from scripts to interview outlines to thumbnail and title concepts

Experience leading productions from concept through final delivery

Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident

Strong project management and organizational skills with experience managing multiple productions simultaneously

Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams

Confidence providing creative feedback throughout production and post-production

Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box

Bonus: Experience producing educational, career, or personal-transformation content

Experience working with higher education, edtech, or mission-driven brands

Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement

Experience helping build or grow YouTube channels

Skills

Strong portfolio demonstrating exceptional storytelling and creative leadership

Strong writing skills, from scripts to interview outlines to thumbnail and title concepts

Experience leading productions from concept through final delivery

Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident

Strong project management and organizational skills with experience managing multiple productions simultaneously

Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams

Confidence providing creative feedback throughout production and post-production

Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box

Bonus: Experience producing educational, career, or personal-transformation content

Experience working with higher education, edtech, or mission-driven brands

Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement

Experience helping build or grow YouTube channels

Benefits

Open floor. No specific benefits mentioned.

Pay

Open floor. Salary expectations should be discussed during the interview process.

Schedule

Remote (U.S.) with occasional on-site shoots in Indiana