Video Director - Purdue Global

About the role

Purdue Global, Purdue's online university built for working adults, is seeking a Producer/Director to help lead YouTube content. Part of the respected Purdue University system, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom.

Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.

Responsibilities

• Develop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy
• Write scripts and develop concepts, episode outlines, interview structures, and production plans
• Run production logistics end-to-end
• Direct hosts, students, faculty, and guests to capture authentic, engaging performances
• Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production
• Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals
• Manage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio
• Continuously refine creative formats based on YouTube performance, audience insights, and best practices
• Maintain a high creative bar while balancing efficiency, organization, and scalability
• Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

Requirements

• 5+ years of experience producing and directing YouTube or digital-first content
• Strong portfolio demonstrating exceptional storytelling and creative leadership
• Strong writing skills, from scripts to interview outlines to thumbnail and title concepts
• Experience leading productions from concept through final delivery
• Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident
• Strong project management and organizational skills with experience managing multiple productions simultaneously
• Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams
• Confidence providing creative feedback throughout production and post-production

Qualifications

Bonus experience includes producing educational, career, or personal-transformation content, working with higher education, edtech, or mission-driven brands, and having a deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement.

Skills

Purdue Global is looking for someone with a passion for AI that actually helps people, whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier.