Video and Social Strategy Director, Technology

About the role

We are looking for an experienced Video & Social Strategy leader to join our Tech/Gaming teams. You will run editorial video units and collaborate with our Commercial teams to create meaningful revenue growth. You will develop large, engaged audiences across video & social platforms through creative development, strategic programming, and rigorous performance data assessment. You will work with our Commercial teams to monetize these audiences through a combination of Sponsorships, Branded Content, and on-platform Ads.

Our editorial teams have an unrivaled level of industry expertise in their respective fields. This, coupled with access to all the latest products, events, shows, and news stories, provides an enticing base on which to build creative, exciting, and entertaining video and social content.

Responsibilities

• Report to our Managing Director, Technology and our SVP, Future Creative
• Implement the video and social strategy to grow engaged video and social audiences
• Run video and social media teams for our Tech brands, balancing editorial and commercial demands
• Research and summarize the tech ecosystems by platform, forming working hypotheses about viewer interests
• Lead creative development for new shows, formats, and video franchises from initial idea creation to execution
• Work with the senior commercial team to develop a go-to-market strategy for video and social
• Set video performance indicators based on platform ecosystem growth and audience segmentation
• Work toward commercial goals for Branded Content and build monetizable content IP to increase revenue year-over-year
• Manage a growing video team of creatives and strategists, fostering a culture of collaboration, innovation, and creative ambition
• Attend commercial quarterlies, sales summits, and other key events to align with Commercial strategy and priorities
• Stay up to date with industry trends, competitive insights, and new social media, marketing, AI, and e-commerce technologies

Qualifications

• Experience building and monetizing audiences across Video and Social platforms within the Tech space
• Passion for storytelling in the Technology category, with deep knowledge of tech culture and trends
• Experience achieving editorial and commercial goals related to video and social
• Understanding of how to create content across different social video platforms (YouTube, IG, FB, and TikTok)
• Experience developing new show formats for a digital audience, including format setting and casting
• Experience developing visual identity for video franchises
• Proficiency in using social analytics to assess content performance and inform creative development
• Experience managing video and social teams across creative development, pilot testing, execution, and optimization
• Experience collaborating with team members from both video and non-video backgrounds

Benefits

• Uncapped leave, trusting you to manage your workload and time
• Profit-sharing bonus when we hit our targets
• Referral rewards for bringing in new hires
• Well-being support through our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

Pay

The expected range for this role is $165,000 - $200,000.

Schedule

This is a Hybrid role based in our New York office, working three days from the office and two from home.

About Us

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume, create, and share trusted, expert content that educates and inspires action—through our specialist websites, magazines, events, newsletters, podcasts, and social spaces. We have ambitious plans to further build on our growth momentum and unlock new opportunities.