Vice President, YouTube Strategy Channel Lead

About the role

The Vice President, YouTube Strategy Channel Lead within Consumer & Community Banking (CCB) oversees the flagship Chase YouTube channel, setting the programming vision, driving growth, and ensuring compliance.

Responsibilities

• Define and execute a comprehensive YouTube channel strategy that drives sustainable growth in reach, engagement, watch time, and subscribers.
• Own the programming roadmap across long-form, Shorts, and live: franchises/series, formats, content mix, and editorial POV; build an editorial operating model: content calendar, publishing cadence, seasonal tentpoles, playlist architecture, and cross-channel content packaging.
• Lead optimization for SEO/AEO and in-feed discovery: titles, descriptions, tags, thumbnails, chaptering, and end screens—grounded in audience intent and performance data.
• Run structured experiments (e.g., thumbnail/title A/B testing, format tests, timing tests) to improve CTR, average view duration, audience retention, and session growth; analyze performance in YouTube Studio and related analytics tools; translate insights into clear programming decisions and creative feedback.
• Set, track, and socialize KPIs (subscriber growth, watch time, CTR, retention, returning viewers, etc.), delivering regular reporting and recommendations to senior stakeholders.
• Partner with creative teams from briefing through post-production to ensure content is best-in-class, on-brand, and aligned to legal/compliance guidelines.
• Represent CCB Social as the primary YouTube strategy owner in cross-functional forums and pilots, including AEO/GEO testing.
• Share platform learnings and playbooks across editorial and social teams to drive consistency, speed, and scale.
• Serve as the primary point of contact with YouTube product/editorial teams, staying ahead of new features, betas, and platform changes.
• Manage content calendars and production workflows; coordinate with marketing, SEO and PR to align publishing with broader initiatives.

Requirements

• Proven experience owning and growing a YouTube channel with measurable results
• 7+ years managing professional social channels and editorial programming; Bachelor's degree in Communications, Journalism, English, Marketing, or related field (or equivalent practical experience).
• Deep understanding of YouTube algorithms, search/discovery, SEO/geo strategy, analytics, and audience development; demonstrated ability to craft high-performing titles, descriptions, and thumbnails grounded in audience intent and experimentation.
• Strong fluency in video workflows (pre-pro, production, post); able to edit or provide crisp, actionable creative feedback.
• Excellent writing and editorial judgment (clarity, accuracy, tone, and detail orientation).
• Proven ability to manage direct reports and influence senior stakeholders across high-visibility workstreams.
• Data-driven mindset with strong communication and presentation skills (turning insights into decisions): experience with content management/scheduling tools (e.g., Sprinklr) and major social platforms.
• Passion for personal finance and helping people make smarter money decisions.
• Establish a clear channel strategy, measurable KPI framework, and operating cadence.
• Launch/scale repeatable formats that improve retention and returning viewership; demonstrate sustained improvements in key metrics (CTR, watch time, retention) through disciplined testing.
• Create a reliable cross-functional workflow that increases throughput while maintaining quality and compliance.

Qualifications

• Experience within financial services, media, news, or content-driven organizations.
• Familiarity with accessibility best practices (captions, metadata, inclusive design).
• Graphic design and/or public relations experience.
• 3+ years owning channel strategy for a brand or publisher.