Vice President – Vitamin Team

Key Responsibilities

• Develop and execute strategic sales plans aligned with annual and long-term growth objectives.
• Own and drive revenue, volume, profitability, and distribution goals across the category.
• Build and maintain strong relationships with Kroger leadership, category managers, and supplier partners.
• Lead annual planning processes, customer reviews, and long-term strategic planning initiatives.
• Prospect, secure, and onboard new supplier partners within the Vitamin category.
• Lead teams responsible for analytics, promotional planning, forecasting, and execution.
• Analyze business performance, competitive landscape, and market trends to identify opportunities and risks.
• Implement disciplined forecasting, KPI tracking, and pipeline management processes.
• Build, lead, and develop a high-performing multifunctional team.
• Foster a collaborative, entrepreneurial, and results-oriented culture.
• Partner closely with Analytics, Supply Chain, Operations, and supplier teams.
• Support go-to-market strategies for innovation, new item launches, and promotional programs.
• Leverage emerging technologies and AI-enabled efficiencies to improve execution and effectiveness.

Requirements

• Bachelor’s degree in business, marketing, or related field; required.
• Experience in consumer-packaged goods and retailer-facing sales leadership; required.
• Experience leading large multifunctional teams; required.
• 10 – 15+ years of consumer-packaged goods sales experience, preferably within Vitamins, Wellness, Health & Beauty, or related categories.
• Strong experience working directly with Kroger and deep understanding of Kroger systems and organizational structure.
• Proven success leading national or multifunctional sales teams and managing large-scale customer relationships.
• Demonstrated ability to grow existing business while developing new client opportunities.
• Strong understanding of trade economics, promotional strategy, pricing, and customer P&Ls.
• Excellent communication, presentation, and relationship-building skills.
• Advanced proficiency in Excel, PowerPoint, analytics platforms, and data-driven selling tools.
• Strategic thinker with strong executional discipline and entrepreneurial mindset.

Qualifications

• Experience in consumer-packaged goods and retailer-facing sales leadership; required.
• Experience leading large multifunctional teams; required.
• 10 – 15+ years of consumer-packaged goods sales experience, preferably within Vitamins, Wellness, Health & Beauty, or related categories.
• Strong experience working directly with Kroger and deep understanding of Kroger systems and organizational structure.
• Proven success leading national or multifunctional sales teams and managing large-scale customer relationships.
• Demonstrated ability to grow existing business while developing new client opportunities.
• Strong understanding of trade economics, promotional strategy, pricing, and customer P&Ls.
• Advanced proficiency in Excel, PowerPoint, analytics platforms, and data-driven selling tools.
• Strategic thinker with strong executional discipline and entrepreneurial mindset.