Vice President, Video Investment

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Industry depth meets media scale, where data becomes direction, creativity and storytelling bring truth to life, and orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. In modern healthcare, the brands that are found are the ones that lead.

About the role

As the VP, Video Investment, you will lead video investment strategy and activation across the full video ecosystem, including Linear TV, FEP, VOD, OTT, CTV, Mobile, OLV, and Addressable. The role drives effective, efficient, and innovative investment approaches across assigned client accounts while ensuring high‑quality execution and strong business outcomes. You will identify opportunities across emerging platforms, technology, data, and content to improve planning, buying, measurement, and optimization of video investment, and you will lead and develop teams, strengthen agency and client relationships, and partner cross‑functionally to establish scalable processes and best practices.

Responsibilities

• Lead video investment and activation across multiple client accounts, from proposal development through campaign execution, optimization, and post‑buy analysis.
• Own the quality, accuracy, and timeliness of client deliverables and investment recommendations.
• Partner with Strategy, Planning, Analytics, and other agency teams to develop effective video investment solutions.
• Support new business efforts, including pitch strategy, proposals, and video investment plans.
• Identify opportunities to improve processes, tools, data integrity, and ways of working across the Video Investment team.
• Maintain strong relationships with clients, media partners, vendors, and internal stakeholders.
• Stay current on evolving video platforms, technology, data, and content and identify opportunities to apply them to client business.
• Lead, coach, and develop team members while effectively managing priorities and delegating work.
• Present recommendations, strategies, and results clearly to senior clients and internal stakeholders.
• Participate in forecasting, business planning, and other strategic initiatives.

Qualifications

• 10+ years of media buying, investment, or activation experience, with significant video experience.
• 3+ years of digital video experience, including CTV, OLV, OTT, Mobile, and/or Addressable.
• Experience across national and local video.
• Experience in the retail and/or CPG space.
• 3+ years managing client and external partner relationships.
• 2+ years of people management experience.
• Strong knowledge of media investment and digital buying tools, including Mediaocean/Prisma, Spectra/MediaBank, DSPs, ad servers, and verification platforms.
• Strong communication, presentation, analytical, and organizational skills.
• Ability to manage multiple priorities and operate effectively in a matrixed environment.

Benefits

• Medical coverage, dental, vision, disability insurance.
• 401(k) retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.
• Robust and inclusive benefit programs supporting diverse talent needs.

Pay

Compensation Range: USD $75,050.00 – $107,835.00 annually. Compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position.