Senior Vice President, National Video Investment

Overview

The Senior Vice President, National Video Investment will bring extensive media buying expertise to CoLab's team and provide strategic leadership for clients. Key responsibilities include cultivating senior-level relationships, negotiating deals, integrating diverse channels, anticipating market shifts, and delivering holistic, channel-agnostic solutions.

Responsibilities

• Cultivate and maintain senior-level relationships with media vendors and platforms to ensure trust and confidence with our buying partners
• Drive upfront negotiations and steer and support client collaborators throughout the process
• Negotiate deals that include data partnerships and custom opportunities tailored to the client's needs
• Integrate diverse channels into a cohesive strategy for maximized reach and ROI
• Anticipate market shifts and proactively recommend next-generation solutions
• Collaborate with internal stakeholders to deliver data-driven, future-forward partnerships
• Convey complex investment strategies to day-to-day contacts as well as executive-level decision-makers
• Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
• Build and maintain strong relationships across multiple internal teams and external teams ensuring transparency, clarity, and alignment
• Accountability and ownership of campaign execution for assigned client accounts
• Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
• Understand and effectively communicate value proposition, technology, and processes related to the growth of current and prospective agency accounts
• Determine and activate how to deliver necessary data to teams for various reporting purposes
• Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts
• Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth

Qualifications

• 15+ years of media buying experience in the video ecosystem (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable)
• 8+ years of experience leading teams and direct reports
• Excellent leadership skills with ability to lead team to deliver high-quality results
• Excellent communication, presentation, organizational, interpersonal, and analytical skills
• Strong communication, analytical, problem-solving, and critical thinking skills
• Technical proficiency, particularly with the following tools: MediaOcean, MBOX, Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, etc.
• Technical proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Ability to work successfully with teams, handle multiple projects, and meet tight deadlines